Social Media Week, a unanimous call for an Italy more digital – The Republic

ROME – Infrastructure, training, full digitization of public administration: these are the themes which is centered opening in Rome of Social Media Week, the international event dedicated to the web, the Technology, Innovation and Social Media, organized in Italy by Business International – Fiera Milano Media. Over 50 events, 180 speakers, for a full immersion in the social and digital world, involving business managers, enthusiasts, experts in marketing, advertising, communications, media, publishing, arts, entertainment. A week dedicated to that network from September 26, takes place simultaneously on 5 continents and in cities such as London, Berlin, Johannesburg, Los Angeles, Sao Paulo, Sydney, Mumbai and, of course, Rome. “In a city like Rome complex social networks are a powerful tool of proximity with the needs, expectations, problems of the citizens,” said Mayor Ignazio Marino opening remarks of the event, which Repubblica.it is media partner.

That is a challenge of digitization collection executive, assured Paolo Coppola, Councillor for the Digital Agenda of the Ministry of Education, especially in view of the European Semester under Italian leadership. “Italy,” he said, “needs to catch up on infrastructure denounced by some indicators, linked to historical reasons that do not have privileged certain investments. Ironically the fact that it was not privileged – for example – cable technology could be an advantage for the fifth-generation connectivity. ”

Elio Catania, President of Confindustria Digitale, has highlighted the gap with the rest of Europe: “€ 25 billion a year investment in technology more than a percentage point of GDP. Renzi says he will not return the country to grow if it does not grow the digital economy, but we say that Italy should exit the digital torpor and to do so need a burst of enthusiasm. serve registry only digital, digital medical record, digital curricula , little things that would have a huge impact on the lives of citizens and would trigger a virtuous cycle. ” “Social media will change the relationship between consumer and enterprise – thanks to the commons and collaborative digital payments – or between institutions and citizens for a new model of relationship,” added Antonio Greek, CEO of Fiera Milano Media, “the poor diffusion of penalizes broadband Internet penetration, but it is clear from research that in Italy the use of social networks is higher than the European average. This generates optimism with respect to the digital present, thanks to the spread of smartphones. “

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