Steve Jobs on 9 January 2007, has launched the smartphone revolution with the iPhone, but did not invent the smartphone. Probably has done more, has developed a product of extraordinary success, a revolutionary device: the beautiful, thin, easy-to-use, intended to be used, to connect and to change the life and the way to communicate to billions of people, but smartphones existed before, for 14 years. The idea of combining the telephony to the computer as it dates back to 1973, even if nobody called them smartphones.
The first to use the term Smart Phone (two words separated between them) were the swedes of the Ericsson described as GS 88 Penelope, the first “phone friendly”, smart precisely, put up for sale in 1994. Two years before Ibm launched Simon, a mobile phone-while not actually a smart phone, it worked as a phone-sympathetic, that is, in addition to the call, he had a lot of apps: a calendar, an address book, a clock, a calculator, a notepad, functions, email, send fax, and, for the first time, had a game installed called Scramble, a puzzle game better known as the game of fifteen. In addition, in order to write the cell of the Ibm not had a keyboard, but a multitouch screen which can be operated with a stylus. Simon is considered to be the first smartphone of the story, even if you have to wait for the ‘Penelope’ of Ericsson in 1997 to have a device called a smartphone (this time, one word), a nd, in both cases, we talk about niche products, with distribution and sales network limited.
The first to launch the smartphone on a large scale, at a global level, were the canadians of the BlackBerry: in 2002 the Quark is the first pc device to Rim, can make calls, has a Qwerty keyboard and is intended to a business users .
For years, the smartphones of BlackBerry are the king supreme of the market, preferred by the manager and by the white-collar workers, for their ability to send email super-secure and super-reliable. Also allowed to open and view attachments, as well as be able to navigate on the internet with a mobile browser. BlackBerry, which means blackberry, is the device preferred by Barack Obama, who, after being elected president of the Usa, refuses to leave, and forcing the security personnel to jump through hoops to adapt it to the standards of the adequate protection.
Until the 2009-2010 Mike Lazardis and Jim Basillie, the two co-founders and ceos of BlackBerry were still considered a pop star, no one could undermine the leadership of the BlackBerry smartphones, while Nokia was the leader of the cell. The ‘mora’ in those years was louder still the ‘apple’ of Apple (l’iPhone Edge was presented on 9 January 2007), even if Steve Jobs moved on another ground, was a genius of marketing and advertising, invented products are simple, completely usable through a large touch screen, which can be activated with a finger, with a keyboard that could appear, if necessary, directly on the screen of the devices that can be connected to the internet more and more fast, with music shops from the endless catalogue.
Between 2011 and 2012, however, the trend changes and starts the flight of customers from BlackBerry to Apple and Samsung. The giant canadian does not understand the revolution launched by the iPhone and the app. Times change in a hurry. Those who use the BlackBerry is like if you stay closed in the office to work, while all others are at a party, to have fun, to connect together, to give appointments, to socialize, to exchange the new app. At the end of 2012 Lazardis and Basillie are forced to resign in the face of that which many define as the “crackberry”, the defeat of their company and the victory of Apple.
on October 5, 2011 Steve Jobs died, but Apple’s triumph, the 4th of October, the company launched theiPhone 4: design, unchanged compared to the previous one, but twice the speed and graphics seven times better. In September 2012, with the exitsiPhone 5: design brand new, ultra-lightweight, you can use it with one hand, is ultra-fast. BlackBerry tries to keep the pace, comes as the head of a German engineer, Thorsten Heins, that changes the name of the company from Rim to BlackBerry, launches new software, the BlackBerry10, which aims to counter the iPhone. In February 2013, Heins hired pop star Alicia Keys as creative director. Keys is super-paid, must revolutionize the products and the marketing, to modernize the company, but slips on a banana peel. Less than a month after his inauguration, you discover that the superstar is a fan of the iPhone, tweet “starting from the bottom, now we here”, sings to the BlackB erry10 but in reality it turns out that his tweet was launched by an iPhone. She denies it, “I was hackerata, that was not my tweets”, tweets on Twitter, but nobody believed them. The saving of BlackBerry use iPhone to communicate, for the canadian company is a Caporetto and a few months later, in August of 2013, the canadian group was put up for sale.
Apple instead of flies, in 2013, the iPhone alone bill 91,2 billion dollars out of a total of 170,9. In 2014 the turnover of the smartphone, tap the 101,9 billion: devices cash by just how much they had done all the Apple products three years before. Jobs did not invent the smartphone, but definitely knew how to make it fruitful, turning it into the most successful product in the history of the world-wide industry.
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