The Mobile World Congress of Barcelona is one of the favourites for the presentations, highlights of the south Korean company, but this year will see the launch of the long-awaited #Samsung Galaxy S8, the flagship smartphone, direct competitor of the iPhone. He did understand Koh, head of sector mobile of the company to the american press. Still there is no official date of the launch of the Galaxy S8, the specialized sites suggest a date between march and April, in all probability, to New York. The rumours more and more insistent concerning the fingerprint sensors, the possible disappearance of the home button – as is alread y the case for Huawei, and a new design for the rear camera.
The delay of the launch of what is considered to be the ‘phone of rebirth’, or would it be better to say 'salvation', could be due to the greater caution and a commitment that the company has taken, after the internal inquiry on the #Galaxy Note 7, to improve the safety of its products.
The latter led, after the severe episode, the announcement by the company of a new quality process in 8 steps of checking the battery for future products.
For days the news on the bankruptcy Notes 7 is passed in review, but the truth-was confirmed only two days ago when the investigation was closed permanently.
“our investigation, as well as the other completed by three industrial organizations are independent, and has concluded that the batteries were at the origin of the incidents of the Notes 7″. Samsung Electronics has identified in the design and manufacture of the batteries, the problem of fire in the past few months has hit its Galaxy Note 7, forcing the group to withdraw from the markets and to suspend in October, the production for safety concerns. The fire risk has prompted a further in-depth study of the causes of the overheating of the battery: about 700 scientists and engineers at Samsung have tried to replicate the accident in order to understand and fully address the problem. Over 200,000 Notes 7 and more than 30 thousand batteries were passed through a sieve. Koh Dong-jin, the head of the division smartphone, to say, "we bear the responsibility of failure has occurred" renewing the excuses of the company and the commitment to regain the trust of consumers in the world. Samsung has estimated the costs of the recall of 2.5 million of Notes 7 in $ 5.3 billion: while blaming in September, lithium-ion batteries dates from a supplier. Shortly after these first statements emerged that even the models with the new batteries were a fire risk.
this Is again why Samsung has never divided the organization into multiple brands (think, for example, a Huawei-Honor), this would permit not to affect the reputation of the entire ship. In reality, there are numerous difficulties, including the need to establish a variety of corporate cultures and a series of years to re-create the organization. It would be easier to change the name to Galaxy S8 in the output. That "Galaxy", today, brings evil, and will drag behind bad memories. It is urgent to rethink of a new name, and maybe delete permanently the Notes brand? We’ll find out in a few months.
it Seems, meanwhile, that the confidence of the people is not lowered, and that the “failure” is linked to the idea that it was all the fault of the hurry of the company. The rush to innovate, to satisfy the demand. The fact is that with fire not to be trifled with. The promise of Samsung on Twitter that "not allowed" will be really enough?
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