between Snapchat and Instagram is already the challenge of the year. The application of the property of Facebook, despite the greater experience and a number of users, it is found between the 2015 and the 2016 to having to follow the yellow rival in the odor of listing on the Stock exchange. To win back the affection of the very young — who, according to Piper Jaffray you were more tempted by the transience of the updates on Snapchat — and free them from the anxiety to publish the perfect shots Instagram has posted a couple of (good) moves (here’s the interesting reconstruction of Recode): the introduction of the Stories that you delete after 24 hours.
Copy — without hesitation to admit it — the icon of Evan Spiegel, are used by 150 million people per day. The same core of members committed daily with Snapchat. Menlo Park you are rubbing their hands at this point from you have started a testing of the format on the app of Facebook in Ireland. The paradox? As invented by Snapchat could save Facebook and Instagram from the assaults of the new platforms and the physiological tendency to share less personal content.
Back to the duel, app, Kevin Systrom has taken a step further with the opportunity, is not received in the platform of Spiegel, to broadcast live video (from Tuesday is available also in Italy).
Snapchat, meanwhile, is preparing to Ipo courting the giants of advertising to bring home the individual contracts from 100-200 million dollars a year. It is also enabled against the false news and the clickbaiting: the publishers featured in Discover now must ensure the publication of content occurred.
Facebook in the last hour, to stay in the field of fake news, has remodeled
the section for Trending (not present in the Italian version) vincolandola
to the topics covered by a significant number of publishers are credible.
January 27, 2017 (the edit on the 27 January 2017 | 20:20)
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