Samsung, the Note 7 is already forgotten – Want …

Samsung has broad shoulders, so much so that can afford a quarterly record just when the scandals at the top and the splash of the Galaxy Note 7 seemed to colonize the first few pages, blurring the image of the brand. A quarter of big sweep, then, that sweeps away every doubt: a giant in the international of this caliber could not stop in front of the stumbling of the Notes 7 and now has all the papers in rule for the umpteenth relaunch.

Memories, display, OLED and UHD are large in size, states the towing of 2016; the performance of the dollar has done the rest, enhancing the commercial results recorded by the Korean group. In the mobile sector, the success has been guaranteed by the Galaxy S7 and a higher profitability of the segments of minor caliber. The same drivers that have marked the growth of the past year, will be the ones that should be towed 2017: the expectations of the group thus remains solid, also thanks to the investments made to drive the growth of the medium-term. 2016-will be closed with an increase of 10% in terms of operating earnings and a net profit rose 120%. The crash of the stock market after the fall of the Notes 7 it was at this point not only absorbed, but also completely forgotten about: the group is in continuous growth and in the last year, the shares are rising at a pace in the double digits.

there are also the risks, that Samsung seems to outline with precision: the legal issues, first of all, from which might depend on the future organization of the management of the group; the succession to the leadership, when you await the moves of the succession; the political the international, as much in Korea as in the United States, where a progressive change of the horizon seems to define new paradigms with which having to measure. No risk, however, the group wants to serve with the next device in the output: the samsung Galaxy S8 is in fact postponed and will not be present at the Mobile World Congress as it is the tradition, preferring thus the concern for a more dangerous race against time.

Samsung sees in 2017, also a slowdown in the smartphone market, now close to saturation, and today devoid of the innovative power that had driven the mobile revolution in the past years: differentiation, explains the group will come from the ability to field the results are tangible and perceptible in the field of Artificial Intelligence.