Is the spirit of the times. The major technological platforms watch over us, and on their business. In the era of post-truth, of algorithms that identify the false information in the network, there is also the hunt for the misleading advertising. And, not surprisingly, it is Google that lives on advertising to stand as standard-bearer to make "the most" clean the spot on the web. In its usual report announced it had removed 1.7 billion ads were in breach of their policy, more than doubled compared to the ads being removed in 2015. To get an idea of the number, if we wanted a second to remove each of these ads, it would take 50 years to remove them all. But our technology is designed to work much more quickly.
What do you mean Big G with misleading advertising? these Are ads that may promote illegal products or offers unrealistic. Can trick people to share personal information, or infect your devices with malicious software. For this, they write, represent a threat to users, to the partners of Google and for the sustainability itself of the open web.
“last year – said Scott Spencer, Global Director of Product Management for the Sustainable Ads – we have done two basic things for to remove the ads misleading or even dangerous. The first thing we have extended our policy to better protect users from misleading or predatory. For example, in July we introduced a provision to exclude the advertising on payday loans, a type of short-term loans that often turns into a public debt repayments for high interest rates. In the six months since the activation of this policy, we have disabled over 5 million of these ads. In the second place, we have strengthened our technologies so that we can identify and remove the bad ads even more quickly. For example, the ads "trick to click" are those ads that often appear as warnings in the operating system, in order to induce users to click on it so as to download a malicious software or malware. In 2016 our systems have identified and removed a total of 112 million ads “trick to click”, and 6 times more than the year 2015″.
Some examples of bad ads. Some of the ads are dangerous the most common that we find online are those that promote activities or illegal products. In particular, for pharmaceutical products, there are strict rules for a long time, but seem to increase of bad ads in this sector. Google says it has removed more than 68 million ads for violation of the sanitary standards, 12.5 million more than in 2015.
Ad misleading. Some ads trying to get clicks and views through false information, for example, with questions like "are you at risk of this rare skin disease?" or offer miracle cures like pills for weight loss of 20 pounds in three days without moving a finger. In 2016, Google says it has removed about 80 million ads that had the intent to frighten and defraud users.
bad Ads on mobile devices
If you happen to use the smartphone and all of a sudden, without explanation, the app store has started to download an unknown app, it’s probably the fault of the ad "self-clicking". In 2016, have been disabled more than 23,000 ads, "self-clicking" on our platform, a very significant increase compared to the previous year.
The tabloid cloaking. In 2016, rising a new type of ad misleading, that attempts to circumvent the system by pretending to be a news story. These activities often leverage on current topics, such as an election, a recent news report or a celebrity – and the ads can take on the appearance of the titles of a news site. But when people click on to read, for example, a story on the Ellen DeGeners and the aliens are directed to a web site that sells products for weight loss and not to an article.In 2016 were suspended more than 1,300 accounts for the activities of the tabloid cloaking.
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