Rome – Broadband, indeed, ultrabroadband, stop the old sms, cannibalizzati from Whatsapp, and a gradual farewell to the traditional sim data, and voice on behalf of those supertecnologiche that, in the future, will allow the devices to ‘talk’ between them (and to give life to an “internet of things”). The data of thethe Communications Observatory, published by Nra, confirm first of all a trend: the italians want the technology. And the Network, with its infinite possibilities, is the great protagonist.
From the Observatory, we also learn that Google continues to be the search engine you clicked. And that we dedicate a day per month, Whatsapp and Facebook, having an average of 23 hours in 30 days. This, probably, even at the expense of reading newspapers: in 2016, in fact, the sales of newspapers continue to decline. And the digital publishing industry, although growing, is not taking off. Remains strong the tv where Rai and Mediaset share the main slices of the audience (even if on levels of share less than 2012) while there is constant growth of the Sky.
- Want broadband. And ultrabroadband
The total accesses to the fixed network broadband exceed the 15.4 million units – an increase of 630mila units on an annual basis – while the lines Next Generation Access (Nga, lines broadband capable of ensuring high download speeds thanks to technologies based on fiber optics) are more than two million 720 thousand from the beginning of the year), especially thanks to the growth of the Telecom and Vodafone. The data is very significant if you think that in 2012 Italy was the last in Europe to cover Nga (at this link The Italian strategy for next generation access network).
Today’s lines broadband top speed to 10 Mbit (almost 7.5 million of units) are the 48,5% of the total, of which 12.8% is represented by the lines beyond the 30 Mbit. The share of theTelecom Italia equal to 46%, a decrease of 1% compared to the same period of 2015, slowed-down, however, the good performance of the access fibre. To detect the growth of Vodafone (+0.5%) and of some operators for Fixed Wireless Access (FWA), which show an overall increase of 0.7%.
- You browse more and more by mobile phone
The number of sim with access to the internet grew a 9.7% overcoming the 53 million units. The phone, in fact, is increasingly used for the navigation in the network: in September 2012 the sims that have done data traffic increased from 26,8% to 54.5%. In September 2016, in addition, the traffic data results in increased 47% compared to the 2015. In the first nine months of the year, each of us has consumed an average of 1,63 Gig per month (compared to the corresponding 1,22 2015), with a growth of over 33%. the Telecom Italia confirms to be the market leader with a share of 30.3%, followed by Vodafone (29,2%) and Wind (up 22.4%).
- Grow the Sim M2M. We’ll get to the “internet of things”?
The Observatory highlights that the sim traditional (voice + data) fell by 2.2 million units, while increased so-called sim "M2M", which is ‘Machine to Machine’ (+2.6 million).
Machine to Machine is the technology that allows network devices to exchange information automatically and perform actions without the need for human intervention. The goal is the so-called ‘internet of things’, a concept that is evolutionary and futuristic of the web for which – in the future, everyday objects will be interconnected in a network, and you will speak with one another (and, therefore, the alarm will sound in case of traffic, the box of medicine we will alert you if we forgot a pill, etc.)
In the last five years, the overall volume of the sim Machine-to-Machine” is more than doubled, from approximately 4.9 million to 11.4 million units.
- The cannibal, Whatsapp are eating sms
Whatsapp cannibalizes sms: fall of 75% in 5 years. The sms sent by the beginning of the year were 17.8 billion. Figure reduced by 27.7% compared to the same period in 2015 and more than 75%, as compared to the maximum level reached in 2012 (when they were 72,2 billion).
- Newspapers still on the decline
In the field of publishing, in the month of September 2016, the sale of newspapers was slightly more than 2.6 million copies, a decline of around 9.5% compared to September 2015. The competitive framework sees slightly decrease the sales of RCS Mediagroup, and strengthen Gruppo Editoriale l’espresso and the Caltagirone group. The trend, unfortunately, is the state of progressive decline: between 2011 and 2015, with hard copies sold daily increased from 4.8 to 3.1 million units (-35%). The decline of the larger groups was a little less than 30%, while for publishers of smaller size, the reduction is estimated to be in the order of 45%. In publishing the periodical, copies sold annually declined by 33%, going from 1.4 billion in 2011 to approximately 940 million units in 2015. In the only 2015 a decrease of 12.5%.
- digital Publishing is growing but not booming
In 2015, the digital copies of the newspapers published in digital format have touched 170 million units, equal to 13% of the total paper, with a growth of 4.8% compared to 2014. Digital copies de Il Sole 24 ore, Gruppo Editoriale l’espresso and Rcs Mediagroup together represent about 80% of the total of digital copies.
- Rai and Mediaset queens of the audience but advance Sky
television market Rai and Mediaset you will confirm in the first places in the ratings (respectively 34.4% and 32.2%), although down from 2012. If the advantage of Sky, which, however, remains in constant growth, going from 6.4% in 2012 to8.7 per cent in September 2016. The audience of Discovery, after a growth from 2012 to 2015, it seems to settle on a stake equal to 6.9%.
- Fb and Whatsapp rob us of a day of the month
In September 2016, the people that you are connected to the internet have been 29.4 million; however, this figure awesome is that 25,1 millions of users have made from the mobile devices (+4.4 million compared to September 2015). Google is still the perfect search engine (visited 86.7% of the users) with an average time spent per person of 6 hours and 1.3 minutes. On Facebook and Whatsapp, however, spend almost a day per month: 23 hours and 6 minutes.
@Stillicris
