Tuesday, December 22, 2015

Apple: Tim Cook defends user privacy, avoids theme Apple Car in 60 minutes – PianetaCellulare.it

People do not have to choose between privacy and national security, “I think it’s an overly simplistic. We are America, we should have it both ways,” said the CEO of Apple Tim Cook, during a episode of “60 Minutes” on CBS (issuer American) dedicated to the home of Cupertino and broadcast in the early evening of Sunday, December 20. Cook has addressed various aspects of the company during the interview made by the journalist of CBS News Charlie Rose.

Cook for instance explained that Apple manufactures in China because can and because the labor there is cheap, you can avoid more stringent environmental regulations and is the only way Apple can sell its products in China. Cook also defended Apple’s decision to encrypt most data, an important issue in this age of terrorism.

Regarding the security of user data brand products’ bitten apple ‘, Cook reiterated that iPhones contain sensitive personal information, including financial and health of the users, which is why the company does not provide a backdoor, a “back door” in order not to make this information intercepted by Government or hackers.

“Here’s the situation,” added Cook. “On your iPhone, there are probably health information, there are financial information. We have intimate conversations with your family, your co-workers. There are probably trade secrets and you should have the ability to protect them. And l ‘ only way I know of to do, it is to encrypt [information]. ” The iPhone, in fact, encrypts users’ information. “If the government asks specific information we need to provide it,” Cook said during the broadcast. “Why do we have to the law. In the case of encrypted communications, we must not give her. And so, if your messages are encrypted to iMessage, there we have access.”

As reported by Forbes , Republican Senator Tom Cotton has issued a statement after hearing the words of Cook that says he does not agree with the interpretation of the CEO of Apple: “While it may be true that Apple does not have access to data encrypted, it is only because it has designed its messaging service in this way. We do not allow telephone companies to design their systems to avoid the legitimate requests for information from the courts. If you apply a different legal standard for companies such as Apple, Google, and Facebook, you can expect that messaging services become favorite for drug traffickers and terrorists, or the like, which neither the company nor the police want. “

Meanwhile, Cook responded to questions about the future of Apple . When Rose asked why it was so difficult to admit that Apple is interested in getting into the business of car against players like Tesla and Google, the answer was vague, very vague: “One of the big things that Apple is probably enjoys more privacy who in the CIA, “he said. So has not confirmed that the Cupertino company is working Project Apple Car .L’auto Apple, according to a recent report by the Wall Street Journal could be launched, or at least presented, in 2019 and then go into production in 2020.


With regard to discussions about the fact that Apple has moved away from creating perfect products such as those that were launched when the leadership of the company was Steve Jobs, Cook explained that “this is still the company of Steve. His spirit will always be in the DNA of the company”.

About the new product launched by Apple last year, the ‘ Apple Watch , Cook said that “every product can be improved”, expressing his satisfaction with this gadget, the first smartwatch home Cupertino. What about the rumors of a possible release of Apple Watch 2 relatively early, by 2016, Cook said that “when we launch a product we are already working on the next version, and sometimes even on the even later.”

During the program 60 Minutes were also shown the work in progress for the construction of the Apple Campus 2 , near the headquarters nicknamed “the ship” because it has its own a form of spacecraft, a project cost of $ 5 billion, larger than the Pentagon, will be self-sufficient thanks to solar panels. The draft Cupertino should have been completed by 2015, but its implementation is extremely delayed and it is uncertain whether the doors will open before 2016. The Campus ‘Spaceship’ Apple was announced way back in 2011 by the late CEO Steve Jobs, who at the time had defined the new home to be the best office building in the world.

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