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This article was published on Dec. 10, 2015 at 15:06.
As every year, Apple released its special categories “Best of” different country by country. And for this 2015, according to the analysis that the engineers in Cupertino have led the Italian market (here all the results), good news comes from the “most innovative app.” Both in the category of iPhone in the iPad, in fact, the scepter goes to two applications produced in Italy. It is, respectively, of Quokky and Sellf. In both cases, these are apps that belong to the category business. A remarkable achievement, given the difficulties and the competitiveness of the applications market.
Quokky
Quokky was deemed the most innovative apps of 2015 in the category iPhone. It was created by the same startup based in Udine. It is free, but includes in-app purchases ranging from 0.99 to 9.99 euro. An application that, according to the CEO and co-founder Filippo Veronese, was born from the need to easily manage your documents we receive every day. “Quokky is the first cloud-intelligent,” says Veronese to Sole24Ore. In fact compared to traditional cloud app, Quokky lies in the ability to “tag” documents by type, so as to make them easily findable. “Only in Italy – it adds Veronese – are traded almost 1 billion emails a day and often in these emails there are various documents that are stored. We need someone, or something, to free us from this work daily. In 2015 we still have to spend hours upon hours to manage documents? Quokky frees us completely from this activity, all our documents, all of the email attachments, all our archive dropbox, in short everything is analyzed, “recognized” and automatically put in order. ” An example: if on your mailbox (like Gmail) get a bill, without you to worry about it, the system takes it, extrapolates the data (such as amount, invoice number, expiration payment provider) and inserts it in the folder bills.
The development of Quokky lasted about three years, and in 2014 he made his debut on the App Store with a version by invitation only. “From that moment – adds Veronese – the app has changed a lot, we have studied the market, we have learned from our users and we have continued to evolve and summer 2015 came the first recognition, Apple has included among the best app in several countries. Today we are growing quickly and just in the last few weeks we are negotiating a major investment round of several primary funds to push on the accelerator and revolutionize a market. ” Finally, a consideration on innovation in Italy: “Innovating in Italy is still possible, it is simply more difficult, it is constantly being discouraged, the hardest part for us was the approach with the big company that pulled us in long negotiations one year. These large corporates are too big and slow to innovate, do not trust to bet in a startup and have a crazy decision, nobody wants to risk. I hope that this will change in the future, I have always rebelled against those who say that we should go to Silicon Valley to succeed, we have had the opportunity and we gave up because Italy is the country where the technology was born. “
Sellf
Sellf was deemed the most innovative apps of 2015 in the category iPad. It is free but provides a freemium version of 3 € per month, and has been developed in Italy by the homonymous startup that has worked in the incubator H-Farm Treviso. The idea was born from the meeting of 3 researchers Diego Pizzocaro, Filippo Zanella Fabio Maran and startup mentor Franco Roman. Sellf an app is very appreciated among business agents, because the service goes well with the management of customers, appointments and everything that gravitates in sales force automation. The need to start was to gather in one place (virtual) all commitments, contacts and meetings. The app “dialogues” with the iPad calendar and address book contacts and associates, and events, so remember to integrate various functions at the approach of the meeting (start a call, start the browser and so on.). “Our mission – to tell the staff of Sellf Sole 24 Ore – is to bring the CRM (customer relationship management software) accessible to anyone who needs to be more productive in its sales. In particular Sellf helps them achieve their business goals by making the tracking of activities for customers immediate and very encouraging to each action to achieve the objectives. ” To date, the app has more than 70,000 actual users. “The verdict of Apple leaves us very excited and encouraged us to move forward. – Tell us by Sellf – This award is the largest that we have obtained from Apple. Have the ability and the willingness of Apple to support company like ours that demonstrate that innovation in Italy can and must do. “
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