Written by Simone Ziggiotto, the 05/10/14
Google and Apple are bitter rivals, but during a presentation of a new book, the executive chairman of Google talks about his old friend Steve Jobs and why” we aspire everyone to be a small percentage of Steve. “
The rivalry between Apple and Google is not for the faint of heart. In fact, Google Executive Chairman Eric Schmidt said last week that the competition between the two companies is more “brutal” than ever, with the companies that are ‘in battle’ for supremacy in the mobile phone market with their operating systems – Google’s Android and Apple’s iOS.
Apple CEO Tim Cook and Schmidt were ‘impressed’ with one another recently. Cook last month criticized companies like Google for their policies concerning the handling of user data. Thursday ‘, Schmidt hit back, saying that Google has “always been a leader in security and encryption” of user data. Regarding Cook? “Someone does not consider correct policies Google,” Schmidt said in CNNMoney. “It ‘a shame for him.”
But despite the fierce competition, when asked who his heroes – in the technology sector and non – Schmidt has only one answer: “To me it is Steve Jobs. ” “We aspire to be a small percentage of Steve,” he said recently the co-founder of Apple.
Schmidt of Google and former Senior Vice President of Apple products Jonathan Rosenberg spoke to about 400 people in an event hosted by the Commonwealth Club in Silicon Valley to promote their new book, “How Google Works” which translated becomes “how Google works.”
It is not surprising that Schmidt is a fan of Jobs – their old friendship has been well documented – but the comment is still interesting given the position that the two companies have taken in recent years. Apple and Google are opposing perennials, legally speaking, for patent disputes concerning their mobile operating systems. And the rivalry has taken a new turn when both companies were thrown into the market smartwatch and more generally in the market for wearable devices.
Schmidt and Jobs met in 1993, when Schmidt was working Sun Microsystems and Jobs was at NeXT, the computer company he founded after being ousted from Apple. Schmidt – then CEO of Google – has been invited to join Apple in 2006, after the conversations that he and Jobs had more potential for conflicts of interest, according to Schmidt and Rosenberg writes in the book. After the mobile phone has become such a big part of the business of both companies – after that Jobs famously promised that Apple would make “thermonuclear war” against Android – Schmidt resigned from the Apple board in the month of August 2009.
In the book, Schmidt and Rosenberg describe Jobs as the quintessential “smart creative” expression for someone who has a combination of deep technical and creative talent.
“With the exceptional people worth it to get out, “Schmidt said during the presentation of the book. “Because there is a good chance that you are going to change the world.”
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