Wednesday, March 16, 2016

Ok the price is right? All the hidden costs of virtual reality – Il Sole 24 Ore

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This article was published March 16, 2016 at 10:36 hours.
the last change is the March 16, 2016 at 11:09.

it lacked Playstation and on time is the announcement arrived. The Judges of San Francisco, the Japanese have announced that Playstation Vr, their “set” for virtual reality, will arrive in Europe in October, priced at 399 Euros. This is what the market was expecting. To “play” in the worlds in three dimensions will serve a PS4 (349 euro) and a video camera from $ 60. If we add up everything to enter the virtual reality will serve a total figure of around 800 Euros. That virtual reality was not cheap it was clear from the start. At least for the first year will be useless to think in terms of mass market According to ABI Research to reach 50 million viewers sold worldwide to wait until 2020. Sony can count on a customer base of over 30 million PS4 in the world but most of a lowest of all the input price. Let’s do the math.

Oculus arrives in March to 742 €
We start from Oculus: those who made pre-orders in January it will deliver viewer and accessories at the end of March by spending 742 euro (699 Euros plus shipping charges). To make it work need a PC. The minimum requirements indicate how graphics card Ge Force Gtx 970 (it seems to be 320 €) and 8 Gb Ram. Doing the calculations we get to 1500 euro, in the online store filters the news of an Oculus Ready bundle of 1300 euro.

For Htc Lives start from 899 euro.
The pre-orders for HTC Vive will depart at the end of February and the equipment will come from 5 April. The price will be $ 799 (two hundred more of Oculus Rift). In Italy it’s up to spend 899 Euros. So making due allowances will be more expensive (we expected a greater gap) even if the hardware specs are slightly less demanding.

node of the computing power (and graphics card)
We always talk about the minimum configuration. Virtual reality to “turn” in the best way might require more power. Much more power. Or so they say the technicians Nvida who works, it should be remembered, sell graphics cards. A traditional game at 1080p and 60Hz requires 120 million pixels per second. To go from 30 to 90 frames per second the Vr would require 233 million pixels per second. Multiplied by each eye are 400 million pixels per second. Then which is why the configuration that judge “optimal” provides a Gtx 980 Ti, or only card more than 700 euro. If it was that the risk is to relive the nightmare of the eighties, when every time he went out a new game touched enhance the PC.

The entry of AMD
Fortunately there is only Nvidia. The game was also inserted Amd that just by Judges yesterday announced the introduction of a platform for the creation and use of virtual reality content. It is called Radeon Pro Duo with its software development kit (SDK) LiquidVR, it allows you to create VR content and promises a 16teraflop computing power. We’ll see if and how the market will adopt it.

The wait for Microsoft
A little ‘further back are the HoleLens Microsoft. That the study of Redmond is a viewer for augmented reality extremely interesting. Last week, the kit has been distributed to developers, demonstrating the fact that they are not so late. The goal is an integration between Xbox One, PC and tablet with Windows 10. It will not be a pure virtual reality product like any other. The Microsoft managers have in mind other projects. Because Microsoft is Facebook’s shareholders, which in turn owns Oculus. The interest to go down arena of home virtual reality does not seem very high.

The Samsung competition
In terms of price if Sony plays with Samsung who has teamed up with Oculus and was the first manufacturer to bring consumer in Italy virtual reality. The Koreans really want to sell smartphones. The Samsung Gear Vr is made with the “mask” of Oculus and how viewer uses the display of its smartphones. It works with telefononi (S7, S7 edge, Galaxy S6, S6 and S6 edge edge +). An example of price. The Samsung 7 costs 729 euro. Since only Vr costs 129 euro. Purchased separately are 858 Euros. Bundled price will certainly be lower. In terms of “low cost” if they play with Sony although in terms of content, the differences are abysmal.



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