MUSIC
With the iPod and iTunes software, Apple in 2001 has effectively sent into retirement the Walkman and launched the digital music market. The iTunes Store, the virtual store to buy songs opened in 2003, has given a legal alternative to music piracy. In its first 10 years she has sold 25 billion songs, while the iPod marketed so far are around 400 million units. Last year Apple has been inserted into the streaming music market to listen via the internet by paying a subscription: in a few months Apple Music Life has reached 11 million subscribers.
SMARTPHONE
If today we have one in your pocket, it is due to Apple and Steve Jobs, who in 2007 led the shelves the first multimedia phone with multi-touch screen. The iPhone is the most successful product of Apple and one that generates two-thirds of the company millions in revenue. Since its debut in late 2015 they sold almost 900 million worldwide. Cupertino in 2014 it also has a wallet thanks to Apple Pay, which allows you to pay the cashier of the shops without having to pull out your credit card
TABLET
In the beginning was the Newton, a handheld futuristic for its time – it was 1993 – that sailed on the Internet and had a voice recognition system and writing on the screen with a stylus. But it was a flop. In 2010 it came the iPad created the tablet market, and the latest model, the iPad Pro, sees the return of the stylus little loved by Jobs. The iPad sales to date have exceeded 300 million units.
SmartWatch
The Apple Watch, in stores since 2015, is the newest product of the bitten apple, and one that should take off the field of smart watches. The company has not yet revealed the sales figures, saying only that it is the “smartwatch world’s best selling ‘.
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