“Soon will exist two kinds of people: those who will use computers and those who will use Apple” advocated, not at all refuted by events, Kevin Costner in a commercial of 1983. Easy now talk about cloud and touchscreen, talk to Siri as a psychoanalyst, all feel a bit ‘James Bond thanks to technology from aliens that we carry on the wrist. It is the most obvious and natural thing in the world, in our 2016, owning a cell phone that can do all that even we knew we wanted or want implicitly. And if PCs and smartphones have become our best SUPERAMICI, the merit is also of Apple, which marks the fortieth anniversary of its foundation.
The Colossus of Cupertino was born in fact, officially, on April 1, 1976 in a garage in Los Altos, California. Founded it, and it’s known history, Steve Jobs and Steve Wozniak: the first a visionary, a hippy with latent acumen, voted to sales; the second technology of the pair mens, his soul nerd to the exit from the bridge in 1985. 1 April 1976: beginning that day the modern computer, the fourth industrial revolution. Today, Apple is worth more than seven hundred billion dollars and it is estimated that one billion its active devices in the globe.
The history of the bitten apple
design and functionality. Inside that garage you would have rewritten the future, but in the beginning money is scarce, so much so that to finance the good Steve Jobs gives away his Volkswagen van and Wozniak partner abandons its scientific calculator. For the first computer, the Apple I, you have to wait exactly one year. And in truth it is not a computer, but just over a motherboard. However, already sporting the distinctive features: it can be connected to a TV and lights less difficult than average thanks to the system of memories (ROMs). They are sold two hundred pieces.
On 10 June 1977 it’s up to the Apple II, and is the turning point. It is the first mass home computer, the first capable of displaying graphics and colors, the longest running and imitated. It will remain on the market until 1993, ending up on the desk of five million people. In the autumn of 1980 stores, the Apple III is rather a fiasco, both economic and image. It overheats too easily. Jobs had not come with a cooling fan, as inelegant. The inglorious withdrawal from the market will take place in 1984.
The entrance year in the legend is the 1984 : 24 January saw the launch of the Macintosh, the first computer to be equipped, as well as a keyboard, even a handy mouse and a simple, intuitive graphical interface which will be borrowed from the Windows eternal rival Bill Gates windows.
1985 : Steve Jobs is moved away from his company, after a civil war with then-CEO John Sculley. In the twelve years of absence based, among other things, Pixar, the company that revolutionized the computer graphics cinema “of entertainment for adults.” And when in 1997 she returned to Apple, becoming the absolute emperor, nothing will be as before. The year 2001 is remembered for the attack on the Twin Towers, but also to the advent of the iPod, the digital Walkman by portentous capacity that has changed in fact, deeply, the way we consume music and the music industry itself. Two years later, the iTunes Store, the virtual store on the legal acquisition of songs, poses a barrier against music piracy to Napster and derivatives.
In 2007 bursts iPhone miracle, the multimedia mobile phone that is a reader high-quality video and audio content and above is governable with multitouch screen mode, no longer need to buttons: another Copernican revolution, which opens the Ages of smartphones. To date it is the product-flagship Stylized Apple: we sold nine hundred million. It’s 2010, the iPad, which invented the tablet market: three hundred million pieces sold to date. A year later he dies Steve Jobs and Tim Cook takes over. The Cupertino company consolidates the accounts, but only launches a new product: the Apple Watch, in late 2014, “the smartwatch world’s best selling”. deep mystery, though, about the concrete sales figures.
The Story of a Successful Logo
The Apple logo that we know is drawn in 1977 by Rob Janoff. The spark body at the supermarket, contemplating a bag of apples. Janoff back home, cut an apple and it distills a monochromatic apple with a bite. But Steve Jobs claims the color; and here the colored bands. Are rather disparate theories about the genesis of the Apple name. Jobs because, at the time fruitarian, he worked in an apple plantation? Because of the Beatles cover depicting an apple or perhaps for the name given to their record company? Why turn an Apple computer it would be easy just like biting into an apple, or to refer back to Newton, his law of universal gravitation? To defer to Adam and Eve or far more prosaic reasons for positioning in the phone book?
Slogan
The most celebrated of all is Think different . But they did school also “change the world, one person at a time”, “If you have not an iPhone, well, ‘you do not have an iPhone …”, “The strength to be your best. There is something in the air “.
presentations-event
They are true short circuits in the world direct and unified media. The you have copied all the CEO of the planet, but the charisma of Steve Jobs is not learned, nor rent.
Stay hungry, stay foolish
It carved in the memory of the lecture fifteen minutes of Jobs to the graduates of Stanford University in 2005, the most quoted speech and relevance of this new century and millennium. “You have to find what you love. It is as true for your work and for those who love you. The work will fill a large part of your life and the only way to be truly satisfied is to do what you think is the best job . And the only way to do the best job is to love what you do. If you have not found it yet, keep looking. do not stop. as with all matters of the heart, you’ll know when you find it. And, as any great relationship, it just gets better at over the years. so keep looking for him until you find him. Do not stop … your time is limited, so do not waste it living someone else’s life. Do not be trapped by dogma which is living with the results of the thought of others. Do not let the noise of others’ opinions drown let your inner voice. “Stay hungry, stay foolish.” Stay hungry. Stay foolish. i have always wished. And now you are about to laurearvi, I wish that for you. Stay hungry. Stay Foolish. “
Apple in the books
The only authorized biography on the founding father he wrote Walter Isaacson is of 2011 and is titled Steve Jobs . the others are unofficial essays that sometimes cast doubt on the recorded history of Cupertino.
to the movies Apple
from Jobs by Joshua Michael Stern (2013) to more centered (and looked) Steve Jobs Danny Boyle (2015), embodied by Michael Fassbender in the running for an Oscar best actor. the rest were documentaries, parodies and citations (from Simpsons Forrest Gump ).
Privacy vs. Security
It’s the story of our day standoff with the FBI. The American Federal police wanted access smartphone data killer of the massacre of San Bernardino; Apple said she was strongly opposed, arguing that this concession could trigger serious and uncontrollable problems for the privacy of its customers. But in the end, the FBI has managed the same to unlock the iPhone of the crime, even in the case of two boys accused of the murder of the grandparents of one of the two in Arkansas. Effect of worms around the corner or legitimate investigative tools, at least in criminal cases so horrendous?
With Apple becomes the Arts
the Macintosh K128 of 1983 is exposed at the MoMA in New York, and Savona has been raised the largest international museum dedicated to the Mac world, “Apple All about Apple.” With more than eight thousand thousand. of the future, and history.
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