Google is making its controls for the privacy of its users easier to find, understand and manage, in an attempt to make more than 1 billion users of its digital services more comfortable for As regards the sharing of personal information with the company’s most powerful Internet.
Google launched a new version of the site “Personal Account” available at https://myaccount.google. com / to all those who have a Google account (just one account to manage all Google services) where all the privacy controls main Google can easily be found. Most newbies can also do a check-up to find out to which of the various services of the companies share their information. It ‘also opened the new site http://privacy.google.com for those who have or do not have a Google Account, which addresses a number of issues in the form of question and answer, so try to answer any questions users have.
The new system is the tacit admission by Google that its previous management data privacy was confusing. Until now, privacy controls have been split between several remote sections of the Google website with little explanation of the pros and cons of each approach.
“It was well organized,” he admitted Guemmy Kim, Google product manager for management control and account settings. “We are trying to remove any mystery from the management of privacy.”
Most people want to have a simple management of their information sharing on the web, as the confluence of shared data with engines finding widespread, smartphones and online social network is making it easier to keep track of where they are, what they are doing and what they are thinking.
“When you use our services, we entrust your information” explains Google. “Data enable us to offer our services, such as Search, Gmail and Maps.Inoltre, also help us show relevant ads, so we offer our services free of charge to everyone. We do not sell your information personali.Inoltre, you can control the types of information that we collect and use. Finally, we do our best to ensure your protection and the protection of your data. “
A survey recently published by the Pew Research Center has revealed that 93 percent of adults in the United States consider it ‘important’ control of their personal information. Yet only 9 percent of respondents believe to have ‘very’ control over their information, and 50 percent said they had ‘little or no’ control over their data.
Since its inception in 1998 Google has built a network of popular products but contain much information about the people who use them. Besides its dominant search engine, the company’s Mountain View, California-based, also manages the video site YouTube , the browser Chrome , the e-mail service Gmail , Google Maps and the operating system Android for mobile devices.
Google analyzes the interests of people and their habits to show them ads on products most relevant to their interests . The ads generate the most revenue for Google, amounting to 66 billion dollars in 2014.
The privacy controls Google allow people to limit the types of ads they see. To their existing account users can also prevent Google from recording their activities on personal computers and mobile devices, although the company will warn that the imposition of such restrictions may result in findings less relevant on the research.
Facebook uses in the same way the activities of the people on your social network to sell advertising. The new tool to check up on the privacy of Google is similar to the function that Facebook unveiled nearly nine months ago.
The use of personal data to target certain types of ads rather than others by Google and Facebook has put the two companies to harsh criticism from privacy regulators and competitors. Without identifying specific companies, Apple CEO Tim Cook last year published an open letter warning that “when an online service is free, you are the customer. You are the product.”
Since 2010 Google has been criticized by regulators in the US and Europe for a series of violations of privacy, including the exposure of email contact and tracking hidden users in Apple’s Safari browser.
“We have made some missteps on the issue of privacy, but we are always trying to learn from this in order to serve our members in the best way,” says Kim.
Finally, if you have a Google account yourself a ride on the site http://privacy.google.com to see how Google handles your data and, if necessary, change some settings.
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