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This article was published June 30, 2015 at 6:58.
It is the day of Apple Music. Today, with the release of the new version of iOS 8 (the 8.4), Cupertino makes its official debut in the music stream, throwing the challenge to existing services that in recent years have become protagonists, as Spotify. And you can expect a real battle on prices and content.
Apple Music was announced by Tim Cook during the last conference for developers, three weeks ago in San Francisco. The CEO introduced the service talking about “revolution”, and all owners of iPhone and iPad today will update the operating system on the device you will find the new icon. The update, according to the usual rumors that come from Silicon Valley, should be available in Italy for download from 17 today. Music, it should be remembered, makes its debut in 100 countries simultaneously, and Apple with a very strong hand very rich catalog (30 million tracks available) and a “station” radio live, Beats1, which will broadcast music and news on the world record, in Live 24 hours 24 studies in New York, Los Angeles and London.
From Cupertino are placing a lot of faith in the mode of access to the service. Music is offered in free mode for the first 3 months, and then there are two types of subscriptions: one classic to 9.99 euro and the package “family” at 14.99 euro, with which you can hook up to 6 account. There is, however, a mode of subscription free with advertisements, style Spotify to speak. Absence that did turn up more than a few nose.
Rivals
For numbers and traditions, Apple is a candidate to become the absolute protagonist of the music stream. Years ago, with the launch of iTunes, Steve Jobs revolutionized the music market. Thus, today, Music has a very high regard by outsiders. Outsiders are many, and jostle in a market up sharply. Although the number one competitor of Music is undoubtedly Spotify. The startup of Swedish origin is a world leader in the sector, and has recently announced its numbers: 75 million active users, of which 20 million paying subscribers, an increase of 100% in a year. Spotify also provides for a totally free, funded by advertising (although the service, by the mobile, in this case has limitations). And that could make a difference. The subscription version, without spot, costs about 9.99 euro per month, as Apple Music. A free version (with ads) has been added to Google Play Music (we have written here), another competitor of the new service of Cupertino. Then all the others: by Deezer (which has a free version, and with his package from 30million songs defends well) to bet Tidal, the music service streaming high-quality purchased a few months ago by Jay Z. Around the world dance music stream billion. And now Apple is ready for the great challenge.biagiosimonetta
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