Nokia will return to make phones from 2016, while Elop left Microsoft – Il Sole 24 Ore

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This article was published June 19, 2015 at 17:08.
The last change is the 19 June 2015 at 17:15.

Nokia phones will really do, or rather, the return on brand Nokia smartphones coming next. He had written in recent months the American Re / code, now there is a confirmation of the Finnish company that until a few years ago was the undisputed number in the sector worldwide.

Then the arrival of the iPhone, revolutionized the industry in a very short time, the loss of market share, the deal with Microsoft and finally the sale of the device in the same division for 5.44 billion of Microsoft euro in September 2013. On that occasion, the CEO of Nokia Stephen Elop came to Microsoft as head of the new division mobile devices.

In a curious coincidence, a few days ago, as part of a reorganization of Microsoft that combines in a single division one operating system and device, to greet the company’s own Elop, who can only CEO a few months ago now it lies at the door of Redmond. The project smartphone is still not working. Windows is about 3% of the phones in the world. It is no secret that the acquisition and the arrival of Elop had been decided in his day by Steve Ballmer, while Satya Nadella is implementing a different strategy for opening app proprietary to each operating system.

Nokia? The sale agreement provides that the brand is Nokia, but can not use it to phones until the end of 2015. Date beyond which “we are looking for suitable partners – said the CEO of Nokia, Rajeev Suri, in an interview the German Manager Magazin -. Microsoft produces mobile phones. We simply want to take care of the design and make the brand available for license. ” It is the model already adopted for the tablet (category so obviously was not worth the deal) N1, launched earlier this year and produced by a partner.

In short, in Finland we were a little hurt to see Their know-how squandered in a few years. And will the division Technologies Nokia to deal with this new project, which more than a revival in style seems an attempt to see if there is still an appeal for the brand. To date, Nokia is primarily the networks division, especially after the acquisition multibillion against Alcatel. Then there are maps Here, the focus of interest of European car manufacturers and companies like Uber. They could be acquired in the coming months. And then we’ll try to figure out what is becoming, in his centennial history of great change, Nokia.

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