an Italian in four has, however, turned in on local products such as wine, olive oil, cheese, pickles and cured meats. Among the souvenirs Popular there are buffalo mozzarella and limoncello Campania, the fine wine Barolo from Piedmont, the pecorino.
Short, Italians prefer to invest in vacation on food quality, bringing with it a memory ‘appetizing’ of the places visited.
“The tendency to do useful expenses has encouraged the purchase as a souvenir in the vacation spots of typical food products to be consumed upon returning home with relatives and friends, “he stressed Coldiretti . “A trend in the rapid development favored by increasing opportunities for promotion of local products that has occurred in the main resort towns with wine tasting tours, city of taste, farmers markets Campagna Amica, holidays and festivals of all kinds.” A double opportunity: for vacationers “who can secure exclusive souvenirs and quality at the right price,” but also “an opportunity for farms that can sell without intermediaries and to introduce directly the characteristics and the work required to achieve regional specialties unique and inimitable. “
In second place are classified, however, typical objects of craftsmanship, bought 20% of Italians. Third place for gadgets, keychains and t-shirts, preferred by 18% of Italians, while the postcards and pictures of the resort were purchased by 16% of holidaymakers.
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