Motorola does not seem to stop anymore. The “return” in the market of mobile phone has been, and still is, very profitable. Let’s find out in the why and all the details.
The desire that Motorola could return to big in the mobile market, especially after the acquisition by Google in 2012, has come true, with extraordinary results.
Moto X, Motorola wanted to bet on the above characteristics with related software customizations, rather than on the hardware features not amazing. For this reason, Motorola did not sell Moto X that he wanted to sell. The Analysts a year ago would never have imagined this comeback market of smartphone company now controlled by Lenovo.
according to ABI Research, Motorola has made a incredible comeback doubling store compared last year. The numbers speak for themselves: 8600000 smartphones sold in the the second quarter against the 6500000 sold in the first quarter . The sales increase more and more. Motorola is noting new in the market, acquiring the consensus from a majority of the Android users present in the globe.
These numbers are not very high if we consider that Samsung has sold more than 70 million smartphones and Apple more than 35 million just in the previous quarter, but Motorola are important results.
How did Motorola to return to the scene having a success so great?
Most of the success company is had to launch a smartphone with cheap display from 4.5 “ cpu quad-core and carrying a pure version Android : We are talking about the Moto G . The Moto G has crushed the competition, because with a modest amount of money you can bring home a terminal that can stand up to medium-high-end devices that cost twice as much. It was not enough and this Motorola has also created the LTE version Moto G and version more economic called Moto E .
successor Moto G should arrive very soon. Motorola will have to be good at keeping his current success. Let’s see if we will succeed.
What do you think of Motorola? considered a good company?
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