Amazon bites the world of gaming. He does it in his own way, bypassing the ambitions that had already manifested Google, putting her hands up Twitch Interactive . The transaction was announced on the night for a total value of $ 970 million , amount paid entirely in cash.
“Amazon announced that it has reached an agreement to acquire Twitch Interactive video platform for gaming. In July, more than 55 million unique visitors has seen more than 15 billion minutes of content on Twitch products from over 1 million broadcaster, including individual gamer, pro players, publishers, developers, media outlet. ” The agreement was in the air, although it was not yet known counterpart: Twitch has long sought a partner with which to feed their growth, and the last months have passed between negotiations and rumors.
Twitch is a platform that allows the share their phases of the game by the gamer : a tool for the dissemination on the one hand, a “place” of sharing the other, all within a system socialization focused on the world of gaming. Nature is completely original, generating dynamics that, since the founding of the group in 2011, has grown exponentially success and penetration of the brand among gamers around the world.
Google was the most serious candidate to closing of the transaction, but according to Forbes would place a major obstacle on the road that led the two parties to meet: l ‘ antitrust . Having already have YouTube, Google could give rise to an excessive concentration of power in the online video market. The situation has therefore taken a turn for the better for Amazon, a group that can put you in a dancing cloud system efficiently, a major ambition in the world of gaming and the need for a major hit to give shape to their projects.
At the moment it is not clear what might be the outcome of this operation: the CEO of Twitch, Emmett Shear, says its community that you have chosen the best for the future of the company and he wanted to look for a partner to go it alone because it would have been ‘dangerous’. It wasted so thanks for a group that, as the same Shear, “up to 3 years ago there.”
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