In Europe has not yet arrived (they say it’s a matter of hours). In the US, New Zealand and Australia he has already raised a media furor that is not felt since the Wii. The video game for smartphones that uses augmented reality to capture, raise and battle Pokémon pushed shares of Nintendo over $ 22 with a rise of 9.3% on launch day, the highest since 1983 so as to make it rise the company worth 7.5 billion dollars (current market capitalization is around $ 23 billion).
For Nintendo is not the first magic commercial (see the success of the invention of the Wii), but for the first time the Japanese have managed to enchant even investors with a product not 100% made in Nintendo. The application was made by Niantic – a specialist of augmented reality created last year as a spin off of Google – in collaboration with the Pokemon Company. Nintendo is a shareholder of both and as reported by the Financial Times would receive only 30% of revenue Pokemon Go. However, analysts believe that the impact on the accounts will be significant with an increase in turnover in the order of 150 to 200 million dollars a month. For Miyamoto and Associates is a big party. For months they are waiting for a positive signal. The latest launched console, the Wii U has not been able to take up the legacy of the Wii. He had to sell according to Japanese managers 100 million units worldwide, and stopped at 13. By March will be announced the new game machine, code-named Nx, of which we still do not know anything. The wait and the mystery could give another coat to the title.
How does the business model. game for iOS and Android is gratuto, the business model works with in-game microtransactions and then with the purchase by credit card enhancements and game items. The purchases will be made through Pokémonete, the GO Pokémon game currency. In addition, a portable device called GO Plus Pokémon will allow players to continue playing even when they are using their smartphones.
How does the game . Basically it goes around outdoors to hunt for wild Pokémon. Some will appear in their natural habitat: for example, those of Water-type may appear close to lakes or seas. Once met the pet, players will try to capture it using the touch screen of their smartphone to launch a Poké Ball. Poké Ball and other special tools can be found at Pokéstop scattered in certain places such as works of public art, historic sites and monuments. Once captured touches train our tender mostricciattolo. As players gain levels you can capture more powerful Pokémon and access to enhanced tools. At this point we can decide whether to be part of a team (Wisdom team, the team or the team Instinct Courage) find a Pokémon Gym and challenge rival teams.
The killer application? The pokémon company . Activating the camera in your smartphone, players can capture images of Pokémon they encounter in the real world. At that point, they can share these images that immortalize their heroes on real-world background. And this is one of the characteristics that most contribute to making this game the summer game?
The anniversary of Pokemon
Phenomenology of Pokeman craze Go . On Craiglist an anonymous user is selling for $ 100 its Pokémon Go after passing level 20, having captured 75 types of Pokémon, 9 eggs, and several thousand objects. No one has come forward for now but it was for decades, indeed the golden days of World of Warcraft do not we witnessed the emergence of a black market for digital games. Among the consequence of the Pokemon craze as well as an inconsiderate number of online articles from the tech trade press there are the “alarmism” . Usually they have turned to the technology objects to protect the health of young (and not players). And they are usually very successful signal. We remember when he was born the phone reactions were characterized by the end of social relations ( “do not come out more from home ‘note). When you pop the Wii have been numerous cases of players using the controller so reckless (the Wiimote, the one on the remote shape) had destroyed furniture and the TV screens, they were dislocated wrists or affected brothers (or sisters) repeatedly injuring . Go Pokémon With the alert level inquiries concerning mainly traffic accidents . There are fears of mass phenomena related to foreman between players too engrossed in the hunt virtual Pokemon and therefore unable to realize what happens around them. The corollary of this type of player is distracted by the massacre of young people “coaches” distracted on urban roads invasion of kids in areas prohibited by the “excuse” to hunt a Pokémon. The fenomelogia can be even more extensive. Indeed, it will be even wider than expected.
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