Monday, July 11, 2016

Elon Musk between visionary ideas, recent troubles and a mysterious tweet – Il Sole 24 Ore

Legend has never denied that the engineer billionaire Iron Man was inspired by him. That time Elon Musk, founder of Tesla Motors, turned into event also presenting a pack of batteries for the house, was among the spectators Jon Favreau, director of two films that watched the work of the entrepreneur more cinematic Silicon Valley.

According to the chronicles that, after he became rich and famous by selling PayPal sixteen years ago, he founded the California-based company that produces electric cars (double coolness), led the first private company (SpaceX) which launched into orbit a rocket and he did come back, Musk, a South African with Canadian and American passport, trying for years to put into practice the teen fiction readings – the kind that gave more answers to his questions, as they failed Schopenhauer and Nietzsche “miserable men who wrote depressing lyrics.”

for years Musk repeats that before his death will go to Mars, or rather think well to create a colony because humanity sooner or later it will need. Meanwhile he works to abandon fuels to sustainable energy.



“The most impressive out of the box thinker I’ve ever known”

Walter Isaacson

The praise does not count. “The most impressive out of the box thinker I’ve ever known” (Walter Isaacson, president of ‘Aspen Institute, and author of the biography of Steve Jobs monumetale). “There are few people with the vision of the future that Elon, and what makes it unique is its ability to make it a reality” (Bill Gates). “A renaissance man in an era that needs it” (Favreau). “We are now the cult of personality, its events there are women who do not wash hands after close avergliela: we feel the need of a hero against climate change” ( New Yorker ). minority voice that feeds the character, the first wife Justine, natural mora: “He ordered me to make me blond, I said no, he told me that if I was his employee would have fired me on the spot.”

With a presentation like this, it’s hard to talk about difficulties on the market, surveys of the American Agency for Road Safety (NHTSA), quarterly trivial. Yet the tweet below that Musk yesterday published authorizes.

Just the fact that an entrepreneur announces a top secret project with a tweet is not convincing, at least the secret is not so secret, or that should not remain. In fact, 140 characters are enough to point out that you will know all this week. Like any superhero But Musk is also the magician of communication: the media this morning on Twitter headlines on the floor, good diversion to forget the NHTSA investigation of the two incidents in May and July. In the first in Florida the forty driver was killed, in the second 77-year old driving one was injured.

In both cases, the accused is over Autopilot, vanguard of the house models – the car holds constant speed lane even if for a limited period of time. The model is a success, there are already 70 thousand in circulation despite the car’s software is still in beta, that is not final – success that the company based in Palo Alto do not want to question: in official statements said that in none of the two cases has proven that the cause of both the autopilot and in any case the first incident occurred after 130 million miles flown by these machines.



Elon Musk, the billionaire who dreams of changing the world with technology

it’s hard to combine the projects of Martian with these dry or company announcements with the news last week that Tesla will fail to deliver the promised 80-90mila cars, but you must. Because in August 2006 on his blog the Musk himself had made an announcement about the same for anticipating the release of the four-door models, and sports, then you expect something similar. Then a tweet is the best way to silence the gossips: the Tesla announced interest in SolarCity has been criticized both because the company is led by Musk cousin Lyndon Rive, both because it is in financial difficulty (something an acquisition of $ 2.5 billion while the Tesla shares were down about IL15% by the end of April).

So What’s better than a short, mysterious post to tickle the curiosity of those who continue to demand cse there is a plan to merge two innovations: the Tesla electric cars and solar panels to SolarCity Corp? Some people assumed that after the financial crisis (almost bankrupt in 2008, the company has benefited from government support to producers of electric cars wanted by Obama), Tesla alive now a crisis of identity. Doubts that probably matter little to the “thinker” who always repeated: Tesla is not a manufacturer of machines like everyone else.

© All rights reserved

LikeTweet

No comments:

Post a Comment