Publishing
Milan , February 3, 2016 – 13:17
the source and the silence of the Amazon
the news comes by Sandeep Mathrani, chief executive of US-based General Growth Properties, the real estate company which owns and manages shopping centers throughout the United States. The manager, who unveiled the plan in response to a question during a press conference, he also likened the Amazon’s strategy to that of the company Warby Parker glasses and male clothing retailer Bonobos, both of which have open physical stores after online success. Amazon, for its part, refuses to comment on “rumors and speculation.”
The strategy
The large-scale entry of Amazon in the universe of physical libraries – the same sorely test, over the years, its low price, prompt delivery and digital reading on the Kindle – would certainly be a big change for a company that for the past twenty years has made the online sale, from vegetables to household appliances, the his trademark. But an unexpected pass. Especially since the group launched the Amazon Publishing publishing house and therefore more need to reach customers with their titles (the service is available since last November in our country, here is the interview with Alessandra Tavella, acquisitions editor for Amazon Italy).
The sales model
If you then confirm what has been experienced in the first library at University Village in Seattle, the sales model Amazon, albeit in a physical store, it would still be less traditional than that of competitors. And probably it intended to change the balance. The first difference is the opportunity for the company to Bezos to access the data of online clients and know their tastes, focusing on books which recorded more success. Both in sales and in the reviews, of which some examples are hung on the shelves under the cover. The price of the books, also remains the same as the website and the store offers visibility to the Kindle and other groups of products, such as the Fire and tablet devices for the Fire TV. An ecosystem, Featured.
3 February 2016 (edited February 3, 2016 | 16:46)
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