Facebook has officially introduced the extension of the ‘ reactions ‘ button in the Thumb of Facebook , the system that allows users to say the state of mind that has tried on the content that has read / seen / heard, and has expressed a preference through the like.
Facebook has been testing since last October, the new feature that aims to revolutionize the way in which users express their emotions in Reaction your shared content on social networks. Six new emoji that express a range of emotions to help the social network to understand how he felt when you saw that particular content.
From Friday, October 9, the social network has begun testing a tool to deepen the classic ‘I like’ that users click on web content and in the comments on the social network. Nicknamed the “Reactions” or “reactions” in Italian in addition to the symbol of the ‘thumbs-up’ go to add six more symbols for six different emotions to express opinions on the status and comments by Facebook. These new symbols represent: love , laugh , Happiness , shock , sadness and anger .
“we are beginning to test the reactions – an extension of the like button that gives people more ways to share their reaction to a post in a simple way and fast “wrote Facebook in the post in his blog in which he announces the news. “We are excited to begin this trial and we understand that this is a big change.”
The goal of the social network with Reactions is “to show the stories that matter most to you in the News Feed.” Initially, just when someone goes to put her ‘Like’ to a post there will be an opportunity to express an opinion on that additional content. Through the collection of reactions to the content shared on Facebook, the social network will be able to customize even more the News Feed of its users , maybe being able to show an article rather than another simply because it has received more positive reactions.
How expresses a reaction . to post a response, users accessing from a mobile will have to long press the ‘like’ button while desktop users on PCs to point the mouse over the symbol I like to see appear a pop- up containing the set of six symbols each tied to a specific reaction (love, laughter, happiness, shock, sadness and anger.) each symbol then displays the count for each reaction that has received overall.
reactions were not immediately available to all Facebook users in the testing period, limited to users in Ireland and in Spain “where people will be able to respond to any post through Facebook,” he wrote the social network in his blog. By the end of February, however, the extension is extended to all users in the world.
The change may seem superficial, but it is actually quite important for the company. The button ‘I like’ just says if a content liked the user, while new reactions will enable know exactly what kind of emotion he tried when the user has read / seen that certain content.
it has long been discussing the possibility for Facebook to introduce the ‘button not like’ but that he could become something really very useful. “People have asked the antipathy button for many years,” said recently the CEO Mark Zuckerberg in a statement. The new reactions instead allow the user to choose among six different emotions through the social network, going beyond the ‘I like’ and ‘I do not like’ that is for example already on YouTube, Reddit and many other social of Internet.
what effects will Reactions on the experience of use of Facebook user? The Social Reactions explains that must be seen as an opportunity for companies and publishers to better understand how people are responding to their content shared on Facebook. During this test, the owners of a page are able to see the reactions of all their posts.
Facebook has taken advantage of the testing period to collect user feedback and improve the tool before launch globally in February 2016 . “We want to hear from people who use this function as a test before you make this change available for all,” he concluded in his Facebook blog.
In the official video below you can see how reactions to Facebook.
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