Thursday, February 4, 2016

Amazon would open 400 physical libraries – PianetaCellulare.it

The e-commerce giant Amazon opened its first physical bookstore last November, and has done so within the University Village shopping center in Seattle. The shop is called Amazon Books and sells not only paper volumes but also allows visitors to try the Kindle ebook and the Fire tablet. In the coming months, however, could open another 400 similar stores in the US, as reported by “a person briefed on the matter” referred to by the New York Times .

Sandeep Mathrani , CEO of General Growth Properties which manages spaces throughout the United States, when he was answering questions from analysts on foot traffic in shopping centers on a conference call in February he unveiled plans of Amazon: “their goal is to open , as I understand, from 300 to 400 libraries. ” However, Amazon officially has not yet commented on the statement.

Going in some sense contrast, since the book market is shifting from paper to digital, Amazon opened in November 2015 his first Amazon Books, store that stores about 5,000 books. There is talk of opening physical stores of Amazon since the online retailer was born at the end of 1990. In recent months, it has been speculated about the opening of a shop in Manhattan and Silicon Valley. But the first real Amazon store is to open in Seattle.

In a note to its clients online, Amazon has defined the shop Amazon Books “ physical extension of Amazon.com . ” “We’ve drawn on 20 years of industry experience to put together the benefits of online shopping and the ‘offline’” he said in a statement Jennifer Cast, vice president of the company.

The retailer claims that some people like to go to a store to look at books and then go home and order them online.

the books that potential buyers are on Amazon Books shelves are thousands and were selected based on reviews and sales data and liking on the portal of e-commerce. As for the price , specifies the company, are the same as those offered on Amazon.com.

The store, which closed only on Thanksgiving Day and Christmas, is also showcase products such as the Amazon Kindle, Fire TV, Tablet Fire and Echo, the cylinder-shaped speaker, always connected to the web and which also includes a voice server.

to give more information when searching for books in the store, each book under a sheet summarizes the review with the rating of those who have already purchased on Amazon.com, and you can read the opinions and the feedback of the customers of the online shop. However, “our mobile application is a great way to read more customer reviews” the company said, “get more detailed information about a product, or even to buy products online.”

Amazon Books is a shop without walls, there are thousands of books available in different shelves but no walls (as you see in the picture).

the company did not know if what are the plans for l ‘ open other Amazon Books in the future . “We are totally focused on this library,” Jennifer Cast, vice president of Amazon Books, told the Seattle Times when it was opened the first store in November. “We hope this is not our only one. But we’ll see..”

Probably Amazon is considering whether it is worth to open other Amazon Books store by analyzing the response of consumers to the one opened in Seattle. It must be said that the prices of Amazon books are often lower than offered by other libraries, and having a store close to home would be useful in the event that a book would serve us right away.

If Amazon opened a store in the mall near your house, would you go to buy books there, or would you continue to buy online?

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