They answer the call even the big, from Apple to Google. Their services, video on demand are already a reality in our country. Google Play offers a purchase or rental with titles starting from 3 euro. Something similar to Apple iTunes. Both, however, seem buffer solutions. From Cupertino talking with increasing insistence of a much more competitive. For now, though, the sforsi Cook seems to be focused more on the music, in the battle against the rule of Spotify.
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