Google and privacy, with “My Account” more control to users – The Messenger

To have control over information about us, you know, for example, who will see a picture of us published on the web, or how and why it keeps track of our research online, it is not an impossible mission.

At the uncomfortable feeling that the digitization of our lives goes hand in hand with the loss of privacy, Google responds by simplifying the tools available to manage the data that concern us. The Mountain View giant has launched “Personal Account”, a “hub” that collects all privacy settings and security already available to users but so far scattered in various web pages.

Now you are in a unique address, accompanied by explanations understandable even if not an experienced surfer. “Personal Account” is divided into three sections: access and security, personal information and privacy preferences account.

The second is the one that allows you to decide how much of our lives keep private and what to share with Big G to get in exchange for personalized services. Here, for example, you can choose whether the company can store the history of our research on the web, on YouTube or in the maps, to give us most relevant to what we try and show us the best routes to move into town. Here you can also choose whether we want to be shown advertising random, or if Mountain View can take advantage of our interests and what we try to make us see online ads more relevant.

For personal account you add a new page to privacy, where Google explains in a simple way which collects data and the use of it, as it protects – and does not sell – our information, and how we can navigate safely. Announcements of privacy and security, the first of a series that Google will unveil in the coming weeks, seem to meet the prescribed measures in July by the Italian Guarantor for the protection of personal data.

Measures that the giant Internet to be adopted before 15 January 2016. The Authority, first in Europe, sets the stakes for the protection of consumers, asking privacy rules clear, accessible and differentiated according to the services offered, the obtaining of informed consent for the profiling Users, for better and precise storage and deletion of data.
             
             
                         
         

             Monday, June 1, 2015, 20:19 – Last Updated: 20:20
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