From music to news: Welcome to the ecosystem, the increasingly complex, Apple. This time no devices. No new version of smartphone, tablet or mp3 players. The revolution launched by Apple is the whole “liquid”: Also in Cupertino have perceived that the most profitable business, by a few years, without there any support, and whether it’s CDs or newspapers not matter.
The company founded by Steve Jobs during the WWDC, the annual conference for developers, it is launching officially in the complicated world of online services, descending into the arena and threatening to break the eggs in the basket for more than a giant, from Spotify to Google, via Flipboard and Facebook.
on the now run-in stage at the Moscone Center in San Francisco, Tim Cook and colleagues have in fact a long keynote (which lasted about two hours and twenty minutes ) revealed the news which was mentioned already insisted on the eve of the event, starting with a new operating system for Mac and iOS 9, especially to get the brand new applications “News” and “Music.” The concept of the latter is certainly not groundbreaking: it comes to services already widely experienced by other market players. Only these two platforms are fully integrated Apple ecosystem, in which proverbially is easy to enter but almost impossible to get out.
News
The real plot twist that the house of Cupertino has reserved to his fans is News, an app that will be integrated into the new version of the mobile operating system iOS 9, arriving in autumn. It is a news aggregator that collects, as explained from the stage of the Moscone Center, “the best stories from the sources you love, selected just for you,” and that will boast the collaboration of real “institutions” in the field of ‘ information, such as Time, Guardian, CNN, ESPN, Economist, Financial Times, Vogue, People, Vanity Fair and New York Times. This newspaper will provide thirty free articles per day. Bad news for platforms like Flipboard and to the same Google, which for years have experienced the business information, but also for Facebook, which recently launched its new service Instant Articles. That of Apple, in this sense, is a courageous choice: the soil of news online is very uneven, as demonstrated by the many problems that went towards the Mountain View giant with its Google News service. But collaborations which boasts Apple suggests that the company led by Tim Cook has seriously found the key to open the hostile but super-profitable world of information on the internet.
Apple Music
A service that is talked about for some time, and that invariably materialized on stage in San Francisco, Apple’s Music, the music platform stream that is born from the ashes of Beats (the company bought by Apple last year to 3 billion dollars) and that challenge directly and without half measures Spotify. It works more or less in a similar way to that which is its main competitor: you download an app through which you can search for artists, albums or songs and create custom playlists. The novelty compared to Spotify is also in this case the result of “powerful friends” of the company: Apple Music aims to become a kind of means of communication between the artists and the fans. Through the app it will be possible for musicians to share status, but also photos, ladders concerts, drafts of songs and other material. The app also will draw from social networks.
Finally, Apple Music, who can count, as explained in the keynote Jimmy Iovine (one of the creators of the famous Beats but also record, U2 and Bruce Springtsteen) of “tens of millions of songs from the iTunes catalog” to listen in streaming on-demand and on a real radio station called Beats1 (which broadcasts 24 hours a day from New York, Los Angeles and London), it will also be possible to watch thousands of video clip. The service, like Spotify, it will cost $ 9.99 a month and you can try it for free for three months. Then there is the possibility of a subscription “family size”, which allows 6 people at the same time to use the service. All for $ 14.99 per month. Apple Music debut June 30 in 100 countries, and will be enjoyed by Windows and Android.
El Capitan, 9 iOS and Siri “Proactive”
The WWDC 2015 was also an opportunity for Apple to present the update to the operating system for the Mac, which will be called El Capitan and that will mean greater graphics acceleration (going to meet to gamers) and one for device furniture, iOS9. On the new version of the software for iPhone and iPad, which will be available in the fall, there will be an enhanced Siri, which will become “Proactive”: it will be able to understand our requirements in the wake of Google Now. Another new feature, Apple Pay, the mobile payments system that debuts in Europe, in the United Kingdom in July. And finally Watch Os: the operating system for Apple Watch – which arrives in Italy on June 26 – is also open to native apps, designed specifically for the device.
In short, Apple proves that you can still After learning from the mistakes of others. The Cupertino company, which now boasts a dominant position not only in the market but also in terms of strength and brand influence, is enjoying his advantage, sending out the other in the testing and then ironing out the kinks and churning the best solutions and the most comprehensive. So it was for the iPhone and 6 for Apple Watch, and who knows that the network does not happen the same. Apple is one that does not risk, that of Tim Cook, who is not afraid of being late but prefer to arrive well. An Apple that maybe planting more, but it still has much to collect.
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