The smartphone market is almost saturated but the iPhone-mania seems not to ever disappear: thanks to its mobile devices, Apple scored a new quarterly budget terrific. “It was a quarter of the explosive,” said chief executive officer Tim Cook. It closes, therefore good for Apple in a year uncertain, with small cracks under the throne of its flagship product, able to ensure by only two-thirds of the total gains of the company in california. For Apple the last 3 months of 2016, those of the rich over the christmas period, have brought revenue to the highest ever”: 78,4 billion, a significant increase compared to the same period of 2015 (they were 75,9 billion). A breath of fresh air after a fall of 19% in the profits recorded at the end of October, at the close of the fiscal year 2016. The first decline since 2001. Also in this quarter, despite the boom of the turnover, the profits are slightly contracts 17.9 billion, 2.6 percent less.
Wall Street has pushed shares up 6% in the last three months, and over 2% in the after market.
iPhone
The boom of sales of the iPhone has been resounding: 78,29 million units sold in three months, a number never achieved before by Apple, and 5% in 2015. Despite the fact that the design remains essentially the same from 3 years, despite a slowdown in the sector, despite the prices high. And even in spite of the difficulties of production after the launch of the iPhone 7, especially for colours very much in demand as the black, " Jet Black", disappeared in fact from the shops for several weeks.
The winner of the christmas period is the iPhone 7 Plus: the ceo Tim Cook said the new phone, the biggest and the most expensive of the range, has contributed to the "mix" of the range more than every other model Plus the previous. A fact that is reflected in the average selling price of the iPhone, rose to the figure (other records) of the 695 dollars. Another number in contrast to the decrease in the average price of smartphones, constant in recent year s.
Evil iPad and China in
If the iPhone 7 has a center, the other sectors are in chiaroscuro. Strong growth In Service revenue, an area where Apple is focusing to balance the weight of the phones: the revenue from digital activities, such as the App Store, iCloud, Apple Music, Apple Pay has had an increase of 18% to 7,17 billion. The App Store alone generated $ 3 billion in the month of December, another historic record. Users of Apple Pay have tripled in a year, with transactions up by 500%.
surprise well, also the Mac, with 1% in sales compared to 2015 (5.4 million). The revenue category “other products” decreased by 8% ($ 4 billion), despite Cook has spoken of the “sales record” for the Apple Watch (without, however, to give more digits).
Hurts instead, once again, the iPad, the decline of which seems not to stop: sales are down 19%, dropping to 13 million units this quarter. Another negative area is the China, while other areas have recorde d growth, the turnover of the region “greater China” has suffered a decline of 12% 16,23 billion dollars.
For the second quarter of fiscal year 2017, Apple expects revenue between 51,5 and the 53.5 billion. Approved by the board of directors, a cash dividend of 0.57 dollars per ordinary share.
2017 crucial
Tim Cook and his team can look so with more serenity to 2017, the company announces itself as crucial. In Cupertino, will be inaugurated the new headquarters, the so-called “spaceship”. You wait for a new iPad, perhaps with unpublished format 10.5 inches, to which are entrusted with the hopes of reversing the negative trend in the sector of tablets. Above all, there is a lot of waiting for the iPhone of the decade: the alleged iPhone 8 (or iPhone X) is expected to submit a series of novelty (which we summarize in these cards), starting from the death of the physical button on the front.
February 1, 2017 (change the 1 February 2017 | 17:47)
© REPRODUCTION RESERVED
No comments:
Post a Comment