iPad guide the tablet market, both good and bad – Applying

The Apple fan claim that there really is a tablet market, but only a cheap iPad, as well as the smartphone market following the iPhone and basically there is no market for smartwatch, but only the Apple Watch. Statements a bit strong, if you exclude the one for the Watch, but it is undoubtedly true that when it comes to tablets is a long time in the market following the trend of Apple.

More or less so too was in the quarter of purchases holidays, which is the last quarter of 2016. We know that with Apple, things have gone very well for the bills (best quarter ever) and for the iPhone, but the iPad has made a mark a decline in sales of up to 19 percent with 19 million tablets will be sold.

‘t want to do it on purpose, the IDC data indicate that in that quarter of the tablet market in general has had a decline in the volume of 20.1 percent with 52.9 million tablets will be sold. You must be in a certain sense, hand in hand.

of course the tablet market is not only Apple, but there are at least two parallels that you can do. The first is that the market in general suffers from the same problems the iPad: the sales are not good because the products are not really innovative. The "tablets" pure and simple, are persuading more and less, the people who need it already has a and he probably is a valid reason to replace it.

According to the parallel: it is clear the direction the market should take to grow and is the same one that Apple has already indicated. Let’s talk about the tablet "pro" with a detachable keyboard, a segment of which everyone speaks but which, according to IDC, only Apple and Microsoft have moved concretely and successfully, launching the iPad Pro and the device Surface and Surface Pro (which, however, have sales volumes low).

Cupertino and Redmond have taken the majority of the tablet market "detachable" is due to the fact that the other manufacturers let you go next. Make a little effort to maintain high sales of their flagship products (it is estimated that the iPad Pro sell are a tenth of the iPad, for example), but are also capable of the advantage to throwing them out, taking into account that according to IDC we will not see products of other companies really innovative before mid-year.

An opportunity that Apple could and should take advantage of, from the top of his almost 25 percent of the market tablets in general, and of his margin on the second (Samsung, 15 percent). Commenting on the financial results of the quarter Tim Cook has explained that Apple has in store for "exciting things" in the field of the iPad, it just seems the right time to put them in the field.