iPhone 7 pushes the quarterly report of Apple above expectations, but the big surprise are the services – International Business Times Italia

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• sales of the iPhone have grown to 78.3 million units;
• The Services are improved with respect to the 2015 (now at +18%) and now represent a volume of business equal to that of the Mac computers.
• iPad Pro is not able to push the range of tablet iOS, the continued decline in the annual

Apple has demolished any concern that its iPhone are not the financial engine of the time. In the last quarter, not only Apple has sold more smartphones in 2015 (78.3 million), but has also exceeded the expectations of analysts and boosted the turnover of the Services division (an increase of 18%). Its business hardware remains solid and the pieces that he placed on the table with software like Apple’s Music, iCloud and the App Store now join the growing sales.

Nothing that can be compared to the more than 54 billion generated by the sales of the iPhone, up 5% compared to 2015 at the expense of the criticisms of the last generation (such as the farewell to the headphone jack). Nevertheless, the leadership of the Cupertino ceo Tim Cook, in the first row, believes that the Services division, and may grow up to be able to be side-by-side to one of the companies of the Fortune 100 – i.e. the us companies of greater capitalisation, according to the Fortune – already by the end of 2017. In the last quarter of 2016 has recorded a turnover of $ 7.2 billion, a few hundred million dollars less than the Mac computers.

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"The turnover from services grew strongly compared to last year, driven by record activity, as recorded by the customers on the App Store; we are also particularly excited about the products in our pipeline," said Cook.

At the hardware level, the big one is represented by the iPhone 7 because, looking elsewhere, there are signs worse. In each quarter, it is increasingly evident that, in the context of a tablet market is slowing down, the iPad Pro has failed to arouse great interest among the public. As expected, during the christmas season the sales of the range have improved compared to September (+41%), but comparing the trade data with those of the previous year, the performance is down 19%.

Virtually stable instead of the Mac, which have reported more than $ 7 billion in revenues. In decrease, instead, the division "Other products", which includes Apple Watch, the iPod and the recent headphones wireless AirPods. With respect to the 2015 revenue fell by 8%, but as usual, the company from Cupertino has not rattled off the sales data.

Revenue growth, iPhone sales solid, and services improvement. And the shareholders are very happy the REUTERS/Charles Platiau

Analyzing the market, you will immediately notice the performance drop in China, where sales fell by 12%. the And is the only region among those listed by Apple where it has been recorded with a negative sign. At the same time, China remains an important market, considering that, by itself, exceeds Japan and the rest from Asia and the Pacific put together, and which remains behind the Europe of two billion dollars. The Americas continues at the heart of the revenue, with 32 billion u.s. dollars registered between October and December 2016.

Apple needs to diversify? Yes, absolutely, as they need Google and how it seems to have made Microsoft including cloud services. But the sharpest weapon of the company, the iPhone is still an amazing tool of profit and the rumors regarding the next generation are pushing the idea that the company wants to market the greatest revolution in the his "facebook" from the time of the iPhone 4.