Tim Cook called it “the place to be”, the right place to be. And, in fact, there Apple is heading, in terms of production as well as in term of sales strategy. India is an economy on the rise, which can be likened to a China younger than a few years. The bourgeoisie is thriving, a high percentage of young population, a rate of growth year-over-year that makes them earn the second place among the Countries that run more. Especially, with regard to smartphones, the market is experiencing a surge in more rapid. It is estimated that by 2020 the devices sold will be 750 million. The right place — and then — where to invest for Cupertino, which by its iPhone depends for two-thirds of revenues. Revenues, meanwhile, started to run thanks to the success of the new iphone, the 7, as announced by the data of the last quarter of 2016.
A promising market
If Tim Cook had spoken of a “Major investment” in the Country, we thought the minister for Information Technology to better specify. By the end of April — has announced Priyank Kharge — Apple will begin to assemble the iPhone in the technological capital of the Country, Bangalore. Especially, the devices will be designed for the domestic market. Where there is a policy of “Make in India”, for which imports are made unfavorable by an additional tax equal to 12.5% and the tip to multinational companies to bring their factories within the borders to assemble the products to be sold locally. “From many points of view — the minister has said — India is very similar to what was in China a few years ago, but the middle class is still very small and we may just want two or three years for Apple to reach the same level of success here.” No comment on the announcement from Cupertino, but the continuous discussions of Tim Cook and representatives of the government of india — in may the one with the prime minister Narendra Modi in January a meeting with the same Kharge — they do understand that the plans of the company in the burgeoning indian market are wide and reasoned. And that the hopes will be moved from China to the most promising India.
The iPhone out of budget but love
The new market to be conquered was to be the great China, which was quickly captured by local producers. And, above all, is slowing down. In 2016, in addition, Apple has lost the scepter of the company of the best-selling smartphone in the Country, which has held since 2012. the iPhone 6s has been surpassed by the local phone Oppo R9. 17 million of purchased models against 12 of Cupertino. In India, almost 70 percent of the smartphones sold cost less than $ 150. The melafonini remain out of budget, but like. In a year — had been announced by Apple in October, at the close of the fiscal year — while at the global level, sales of the iphone were down for the first time since 2001, in the Country the models purchased were 2.5 million, an increase of 50%. Who wants to buy an Apple device, opt for an old model of a few years, with a more affordable price for the pockets of a middle class that is just starting to make money. The most chosen, for example, is the iPhone 5S. “We think we have only scratched the surface of this growing market full of opportunities,” said Tim Cook. Adding that you are thinking of investments, “significant”, which also include the opening of points of sale. The move to start producing smartphones in Bangalore translates into the desire to conquer a Country where at this moment is Samsung a master, followed by the chinese producers. To find Apple, in terms of revenues, you have to scroll through the charts all the way to tenth place.
February 4, 2017 (edit on February 6, 2017 | 10:28)
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