Super Mario Run, video game Nintendo released for the iOS platform, is already a big success. Last week you learned how, in less than 12 hours since the launch, the title has gained the first position among the free titles that those payment of the App Store. Today, thanks to the independent analysis made known by the App Annie, you will discover how the video game has scored a total of 10 million downloads in just 24 hours, for a total of 4 million in revenue. These numbers are not officially confirmed neither by Apple nor by Nintendo, but certainly representative of one of the launches mobile most anticipated of 2016.
Presented in the month of September in conjunction with the launch of the iPhone 7, Super Mario Run is the result of a collaboration between Apple and Nintendo. The two companies, according to Shigero Miyamoto, pursue objectives that are very similar, especially in terms of simplicity and safety, and it is for this reason that the japanese company has decided to rely on the App Store. A strategy that seems to have already borne fruit: with 10 million downloads estimated in the first 24 hours, and more than $ 4 million in earnings from the paid version, Super Mario Run has all the cards in rule to become one of the most popular of this 2016 via to the conclusion.
As already mentioned, Super Mario Run is available in two versions: a free, with a limited set of levels to try, and a fee proposal at 9.99 dollars. 4 million of earnings in the 24 hours may therefore represent a record for Apple to Nintendo, even if analysts App Annie in doubt as to the title to exceed the success of the summer of Pokémon GO.
Pokémon GO, and Super Mario Run, in fact, are separated by the two different approaches to the mobile market. The first is developed so that everyone can enjoy the gameplay for free, which adds the ability to perform in-app purchases, in order to acquire additional features, such as virtual currency and spend them to enrich their tools for the capture of the animals, in pixels. Super Mario Run, instead, offers the user only a gameplay short and limited in its free version, to invite the player to step to the full feature. In the long term, supports App Annie, the approach of Pokémon GO is the most effective and profitable: it is very likely, argue the analysts, that the purchase of the full version features of Super Mario Run is the focus in the first few weeks from release, and then go progressively blurring. Pokémon GO, instead, would be able to retain players in time, transforming them into buyers with the proposal, on-going assessment of new functionality, also in the mold of the season.
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