AFTER the resistance strong in recent months Mark Zuckerberg’s image. And admits: “Yes, we are a media company. Even if non-traditional”. The debate seems to be thin and for the exclusive use of the employees, but from that setting depends on the future structure of the platform most populated in the world, started to cross the two billion active users. We want a safe place, which is adjusted with optics of journalism or a channel neutral is intended, however, to be handled automatically by the rules contradictory?
A half-admission had already arrived a few days ago when announcing the introduction of the signalling for the post containing the buffaloes (don’t know when it will be active outside the United States), the founder had explained that Facebook has “responsibilities in excess of those technological”. The confirmation came today in the course of an informal video chat on the end of the year with his most important assistant, Sheryl Sandberg, chief operating officer of the company, the true engine of Menlo Park. “Facebook is a new type of platform, says Zuck in the video – not a traditional technology company. But it isn’t a traditional media company. We build technologies and we feel responsible on how they are used”.
following the former “enfant prodige” of Dobbs Ferry is back on the point, entering in the detail of the journalism world: “we do Not write the news that people read on the platform – he said – but at the same time, we know that our role is superior to that of the distributors of news and occupy an important part in the public debate”. Perhaps it is not clear, but just three months ago, listening to similar words from the part of Zuckerberg would have been impossible. Just last August, spoke at the Luiss university in Rome, had confirmed in so peremptory, not to consider Facebook a media company. The difference would be – and at this point will be more and more – the absolute, also in terms of financial and practical. Whether in the home, on the basis of some laws that raise the providers of digital services by duties in the field to the publishers and, in general, information operators, which in the rest of the world. Where, especia lly in Europe, the constraints are even more tight.
What happened in this period? Easy. The election of Donald Trump to the White House. But above all, beyond the triumph of the tycoon-american, the explosion of the factory of the buffalo and of the so-called fake news to the four corners of the globe. Italy included: the news most shared on social in the course of the referendum campaign was a hoax. It is, in short, finally realized that Facebook has been infected by those who, on the misinformation, we earn: money (as demonstrated by the recent cases of Liberogiornale and of the company pseudobulgara that hides behind an ecosystem of sites junk) or maybe return and credit the politician. That then the social network is, or is not in a position to direct a portion of public opinion is another matter: there remains the fact of observation. That is a site jam-packed with opportunities, from the quality of magnets that are addictive and tend not to escape the user (chat, shopping, events), infiltrated by content is often of poor qual ity and where the management of the control, as well as the hate speech (seen in a survey out yesterday on the German Süddeutsche Zeitung), is entrusted to systems that can be improved.
another signal told me in the past few days of this unexpected and significant admission. The research, by Facebook, of a head of partnership firms. A role that, to read the description, it will be clear in reality as a sort of editorial director and global lightning rod of controversy that daily touch the social issues of the information. It would not be at the bottom of the first tech company to approach the world of traditional media to increase the quality of their content: they did it to Snapchat with Peter Hamby, Twitter’s Peter Greenberger Google, Richard Gingras.
In the meantime, Menlo Park – confirmation of the centrality of the platform under other points of view – have published the report Global government requests report. This is a report, also available in the form of an interactive map, which makes account of the requests for access to data submitted by the governments, courts and forces of law and order in the world of the californian group. The news is not extraordinary. As he explains on the official blog Chris Sonderby, deputy director and deputy head of the legal department of the company, in the first six months of 2016. the government knocked on the door 27% more than in the second part of the previous year. From 46.710 requests for data and information 59.229. However, the number of the contents of which has been requested removal of violating local laws has dropped from 55.827 to 9.663. In this case was that first, high given to be abnormal, seeing that he had focused on a single image linked to the attacks in p aris on 13 November 2015. In Italy, the total requests were 1.193 and have involved 2.877 people. The data were, however, popular in 56% of cases. Just 11 the removal of specific content.
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