If the world of game consoles is dead, you have to admit that mourning is hidden very well. In the face of prophecy started with the explosion of gaming on social and above all mobile, the three sisters seem anything but resigned to be taken for wins. In reverse chronological order, to October of 2017 Microsoft – which in August had made his debut the One S – Serbia has a power giant like the Xbox Project Scorpio. On March Nintendo will lift the veil on more than waiting Nx. Sony And the day before yesterday, in New York, has presented not one but two new versions of the sales champion Playstation 4, capable in the shortest time recorded in the history of the console to reach 43 million units sold. The same day that the Apple CEO, Tim Cook, asking for help none other than Shigeru Miyamoto, Mario’s dad – the app Nintendo cosmodrome Run will arrive on iOS before – to launch the new iPhone 7 in a period in which the rate sales of Melafonino tends downward, Andrew House, CEO of Sony Interactive Entertainment, put on the plate of rich video game market the new PS4, thinner and lighter, and the Playstation 4 Pro, the most powerful version of the base, set to change the commercial paradigm of gaming consoles. Not a surrender, therefore, indeed a raise. Because, to put it in a nutshell, the console world a slice of more than $ 90 billion market is 30% against 27 of smartphones. It is true that in the coming years the parties will be reversed, with consoles destined to lose something like 3-4% of the market, but in the face of a global growth of the sector by more than 6% year over year. A fair share, then, a great cake.
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Here comes the Playstation 4, thinner and economic
Being inspired by smartphone model
If smartphones always tend more to resemble console, for power and for marketing choice, the gaming machines with the new Sony strategy approach to the business model of the phones. Next week, on September 15, will be released the new version of the Playstation 4 to 299 euro, two months later – to 100 euro more – will be the turn of the Pro version of the console itself. That is, for the first time the proposal to the gamer will not change with a new generation of machines but with an enhanced version of the same architecture. “Maybe you can not talk about a paradigm novo for consoles, because in fact it is the first trial of a new course for the entire industry,” said Andrew House to Corriere della Sera . “But they were the first software house to ask us: the last generation of consoles (PS3, Xbox 360 and Wii, ed) had lasted too long, while those who create games is obviously interested in being able to rely on the latest technologies available to develop their own interactive stories. ” Raising with the Pro the same Ps4 with twice the power and susceptibility to 4K and all’Hdr, in fact Sony has postponed the obsolescence of its machines, always inevitable trap for products that are on the market even after 5 years. But so is the consumer’s choice, both for developers to build content, will have to take into account two similar machines, but not equal. As stated several times during the PlayStation Meeting, the games will always remain the same, it will change the quality with which will be played: a 4K for those who have adequate television, with more detail and a better frame rate for all others. “We are always very attentive to our customers and we do not want to create a kind of division, or even worse benefits, including those who have a basic Ps4 and who has a Pro”, intervenes House. “New technologies of 4K and Hdr unique to the graphics, that make the games even more beautiful and realistic than they have already been so far. It is an advancement that could not nor wanted, longer ignore. “
Finding new markets
the new console will come a few days after the launch of Playstation Vr , the viewer and anything else to bring virtual reality ecosystem Sony. And the extra power of the Pro fall for bean to deliver the homes the form of entertainment represented by virtual worlds. Which together precisely to 4K represent the new frontiers in gaming both on consoles and on PC. If therefore the games, ie the content, tend to become cross-platform, the platforms will specialize more and more to offer us different ways to play to choose from. And if the big three traditional link still very much on their console, they can not ignore the fact that gamers are going well elsewhere. Microsoft increasingly moving the world toward what Xbox Windows, and Nintendo by Go to cosmodrome Run Pokemon was definitely open to the cabinet. Playstation remains a bulwark, but not so dull. So in Japan Sony has created ForwardWorks to create Playstation games for smartphones, and recently playstation now, the streaming gaming service, has landed on PC. “We are always interested to explore new possibilities of interaction with games,” concludes Andrew House. “Our job is to entertain people, and continue to do so we do not close any option.”
8 September 2016 (amendment 8 September 2016 | 19:34)
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