to Film their memories, so they can review it from our perspective, to relive a moment exactly in the way our eyes have perceived the first time. To make this possible will be the Spectacles, the sunglasses products from Snapchat able to record video with a duration of 10 seconds, and then sync them with your smartphone. This continues the run of the app in Los Angeles who, after refusing the offer of acquisition of Facebook, it puts into question all of the paradigms by launching its own hardware. To try to succeed where Google Glass failed.
The promo is finished by mistake on YouTube
The entries on the output of a product of this type circulated for a while, also fed by the purchase of Snapchat, in 2014, the startup Vergence Labs, already the creator of a model of smart glasses. To feed the doubts, even the change of name of the company by Snapchat Inc. Snap Inc. and the advertising billboards in which the ghost symbol of the app appears with eyes that look like small cameras. To transform the assumptions in the quasi-certainties has been a promotional video accidentally published on YouTube and posted by someone at the Business Insider. The reaction Snapchat to the first questions was to invoke the copyright and remove the video from the platform, except to confirm the existence of the Spectacles, and make the promo available again.
Free and connected
The Spectacles will be on sale this autumn at a price of 130 dollars: one size color: black, blue or coral. The differences with smartphone are two: the first is that the camera that is positioned on the hinge of the glasses, has a lens with an angle of 115 degrees, more profound than that of a mobile phone, and much more similar to the human eye because it records video in a circular. The second is that the Spectacles allow us to have both hands free and move forward in exactly the way you want to without having to hold the smartphone, and is defined by Evan Siegel, ceo of Snapchat, “like a wall in front of your face.” The phone, however, does not lose importance: the videos made with the glasses will be sent to your phone via wireless, ready to be shared.
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, Behold Spectacles, the glasses of Snapchat
“It was amazing”
Evan Spiegel, 26 years old, in an interview with the Wall Street Journal, she recounted her first experience with a prototype of the Spectacles, in 2015. He was with his girlfriend, supermodel Miranda Kerr, hiking in Big Sur: “When I had the video I reviewed my memories, with my eyes, it was incredible. It is one thing to see images of what you have lived, and the other is to live an experience in the experience. It was the closest thing to being back there that I have ever tried”.
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Silicon Valley, Miranda Kerr wedding with Evan Spiegel: when the nerds win models
Numbers on the increase and no to Facebook
Today, Snapchat has more than 1,000 employees and offices in three continents, and the app has more than 150 million active users per day. The snap that you sent are more than two billion per day, those watched more than 10 billion, and 60% of people between 13 and 34 years old are the snapchatters. The company does not issue comments on the amount of its revenue, but according to a document of TechCrunch, in 2016, the figure would be between 250 and 350 million dollars, with a forecast of between 500 million and one billion us dollars in 2017. Are numbers that may in part explain the choice of bold Snapchat, an app that with the Spectacles, launches its own hardware, an operation that is so far the prerogative of a big company such as Google, Apple and Facebook. On the other hand, in 2013, Spiegel and his partner, Bobby Murphy have proven to be strong from the success of their rejecting the takeover bid from three billion dollars to Mark Zuckerberg, the more high of the Google and, according to the Wall Street Journal, also that four billion of Tencent Holdings.
September 24, 2016 (change on September 24, 2016 | 13:35)
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