Disney woos Twitter, in a stroke Microsoft – LOOP.it

NEW YORK – Mickey mouse woos Twitter. According to rumors, Walt Disney working with a financial advisor to a possible offer for the company that twitters. In a rush, we would also be Microsoft, which after the acquisition of LinkedIn, aims to strengthen the social media.

Rumors that give wings to Twitter: in a day of discounts on the price lists american titles rise of 1.4%, allowing Twitter to burn loss boot session related to the downgrade of Oppenheimer to ‘underperform’. An offer for Twitter would allow Disney to grow in the social media Achilles heel of Mickey mouse, especially on the front of the sport.

Disney has been present in sport but not in the network

Disney, in fact, has a strong tv presence in the sport, but is absent from the network. An acquisition of Twitter would “make strategic sense” for Disney, ” says Richard Greenfield, analyst of BTIG. For Twitter it would be a further boost in its strategy to stream videos. To work an offer is also Editable with the help of Bank of America. After the failed lunge on LinkedIn, which has seen them lose in front of the giant Microsoft, Editable would be willing to get your hands on Twitter. The company that twitters should shortly begin the presentations of the company to potential buyers. Its sale Twitter is working with Goldman Sachs and so far it has had preliminary negotiations with Editable but also with Google. The assignment could be done in 30-45 days.

Twitte points to cash out $ 30 billion

With a market value of $ 16 billion, Twitter aims to cash in by selling “at least 30 billion dollars”. A high figure compared to estimates of analysts, who expect up to 18 billion dollars in the light of the state of health of the accounts of Twitter and its increasing difficulties in terms of user growth. The rumors on the future of Twitter follow each other for months. In the last board of directors from among the various assumptions considered in addition to cutting costs, there would be the sale or a possible delisting so far from the eye of the Bag. The sale, however, seems now to prevail, and Goldman Sachs would have started working on it in the light of the interest received.

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