Continue quarterly roundup of US-made, roundup that sees the focus of the giants of technology.
The revolution under way. From time
Looking at the numbers, but above all the voices, one realizes how, to push earnings, is a quiet revolution that is taking place for some time and that is the pressing of cloud and services that will result not only in new products but also in a fierce competition to the benefit of prices for consumers who, in turn, have already decreed the mobile convenience of the preferred mode of connection and research: in other words those who want to be on riding must adapt to be present and have a usable mobile phone or tablet.
After the turn of Apple, the Facebook boom and a half flop of Twitter, comes the other big giant, Google, or rather, Alphabet, parent company Google. When the chips are the company reported earnings and revenue above expectations with the first arriving to 4.88 billion dollars (+ 24% on 3.93 billion for the second quarter 2015) and the latter to 21.5 billion dollars (+ 21% on the same period last year).
Mobile on the road
As mentioned, a particularly important item, given the dynamics of monetization, is that of advertising mobile up 63%; a sector which is the subject of a real war with the most direct competitor, Facebook, which is eroding gradually, the market share chaired by the search engine giant. While, in fact, Alphabet is barricaded behind her 31% of the global digital advertising market, on the other, the social network has increased from precedente8,6% to 12% eroding their margins to the company Google. In all this the clicks paid on Google’s web sites have increased year on year by 37% and up 9% sequentially while the overall cost per click fell 7% from the year-ago quarter. All this has allowed analysts, compact interpretation of the data, to review masse its ratings on the company.
No comments:
Post a Comment