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This article was published on 2 February 2016 at 12:33.
On the day where the Silicon Valley celebrates the “conquest” of the world, with four companies in the top four among the companies with higher value (respectively, Google, Apple, Microsoft and Facebook), WhatsApp announced a historic result: a billion users. An important goal for the App instant messaging founded by Jan Koum and ended up in the hands of Facebook February 19, 2014. On that day almost two years ago, Zuckerberg had cut a check for $ 19 billion, just to bring home a platform which at that time could count on 450 million users.
Today, users have more than doubled, and the same Zuckerberg wanted to celebrate the milestone with a post on Facebook in which he congratulated Koum (which meanwhile remained CEO of the company). “In these two years – he has written the boss of Facebook – we have added the ability to call our loved ones. We abolished the registration fee by WhatsApp become completely free. And we are working to connect more people around the world, making it easier to communicate with businesses. Today there are only a few services that connect more than one billion people. ”
Numbers
Meanwhile Koum has released the official numbers, which – apart from the one billion active users – say, 42 billion messages sent every day, 1.6 billion photos a day, 250 million videos a day and 1 billion of groups created. Numbers that leave little room to rivals and make WhatsApp a real titan.
Yes, but the business?
But immediately after the formalization of the new numbers, arrived on time – like the walk of Kant – the question that for months now ago analysts discuss: what is the business plan? A few weeks ago WhatsApp was made totally free. And the only source of income (those 99 cent annual subscription) has vanished. The hypothesis joke, currently, is one of openness to businesses. The idea that circulated persistently in Menlo Park is to make WhatsApp pay for companies wishing to communicate with their customers. Something that resembles the advertising, but in fact it is not. Such services already exist (in Italy there is the example of Localiving), and are highly rated as new business models. B2C will chat to make WhatsApp a money machine, as well as users? The clues are these.
Even GMail reach one billion users
Meanwhile, Google announced an important milestone. Gmail, the email of Mountain View, is actively used by one billion people each month. To disclose was Sundar Pichai, Google’s CEO, during the conference on the financial results obtained by Alphabet during Q4 2015. Gmail is yet another Google service to reach the milestone of one billion monthly active users, after Chrome, Android , Play Store, Google Maps and YouTube.
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