At first it was just a hunch. A project of a “nerd” who in turn passed almost unnoticed but in the dark of his room would have written the story. This is the beginning of the story of the life of every true genius of the present age, in which the glory of that era do not get more on the battlefield, but measured by the market data. These data tell us today that the genius who revolutionized the approach of humanity to technology is called Steve Jobs. While that has changed the way we think and manage social relationships is called Mark Zuckerberg. Why Facebook is the social network for what Apple has been on the computer: a pioneer before, queen then.
Results
In the fourth quarter of 2015, net income of the social network has more than doubled, reaching a record level of 1.56 billion dollars, while revenues were up 52 percent to 5.84 billion compared with $ 3, 85 billion in the same period of the previous year. Figures to be frightening, that led to a leap in the way of Facebook on the stock exchange and on which so few people bet début at the company on Wall Street. Among those few, of course, was the founder and CEO, Mark Zuckerberg, in the meantime, starting from its headquarters in Menlo Park, he has set up an empire of social. He did it by moving on de fronts: on the one hand, capitalizing to the maximum advertising revenue making it possible for advertisers to reach more and more specific slices of the public, the other doing a little ‘healthy shopping (six zeros, of course).
THE ACHIEVEMENT
The acquisition of Instagram first and then WhatsApp has allowed Facebook to further expand its borders, already vast, surpassing even the most feared competition, that of the rival social network Twitter. Here, too, is a matter of numbers: if Twitter can boast about 320 million active users, Facebook has reached monstrous threshold of 1.59 billion virtual friends, to which must be added the 400 million people who share photos on Instagram and the ‘immense people who chat with WhatsApp, which consists of about 900 million users. Not to mention that, if in Menlo Park is celebrated, from the offices of Twitter instead escapes: as announced by the site’s founder, Jack Dorsey, five directors, including those of human resources and global communication, they chose to leave the company. Since it was understood that the fortress was now unassailable Facebook, the social network for twittering came into a kind of depression, which actually did consider the idea of the top eliminate the distinctive, 140 characters. Dark period that has an impact on the results, given that the population “chirping”, in 2015, increased by only 5 million units, compared to 33 million in 2014 and 37 million in 2013.
RIVALS
The only social network that today can compete with Facebook is YouTube video platform on which another Web giant, Google, has managed to pounce before Zuckerberg’s company: the site has in fact exceeded the one billion users active. But the boy in gray sweatshirt, having also bought Oculus Vr, the platform for viewers in virtual reality, and having entered on his social network can transmit live video streaming from your smartphone, as well as breaking eggs in the basket Periscope (and then back to Twitter), also threatens to invade at least partially the industry YouTube. While still the empire of Zuckerberg continues to maintain its dominance, there are some other social networks definitely on the rise. Among these certainly Tumblr and snapchat. The first, microblogging platform acquired by Yahoo in 2013, has over 420 million active users worldwide, and has increased its subscribers by 45 percent within six months. But the real case is called snapchat. Become a virtual meeting places preferred by teenagers because it allows you to exchange text and images without leaving traces, the instant messaging app created by 23 year old Evan Spiegel with its 200 million active users on Facebook is tempting is that in Google. Zuckerberg has come to provide $ 3 billion to buy it, while there are rumors of an interest on the part of ecommerce site Chinese Tencent Holdings, which billions would be willing to cough up even four. Offers that were rejected for now, and it is easy to understand: if currently on Facebook are uploaded 400 million images, on snapchat the figure is 350 million. Another few months, and the emperor Zuckerberg could find a young but worthy opponent.
andrea.andrei@ilmessaggero.it
Monday, February 1, 2016, 03:47 – Last Updated: 13:55
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