Tim Cook spoke freely of the moment wheel that Apple is experiencing, the products on the market and those arriving. The CEO, in front of employees, said that Apple Watch was among Christmas gifts “hottest” , with sales exceeded those of the first iPhone (2007) in its first quarter availability.
As for the store of iPad The CEO expects revenue growth by the end of the year . Cook also pointed out that Apple TV sales of fourth-generation proceeding well and were higher than ever during the holiday quarter.
Apple TV and TVOS, according to Cook, form a solid foundation to ensure a bright future for Apple in consumers’ homes. It is no secret that Apple is working for some time to a streaming service, albeit with some setbacks too that have delayed the debut. Apple TV will be crucial for the deployment of the service.
Cook seemed also very excited about future products coming from software divisions, services and hardware , announcing hardware announcements that will come in 2017 and beyond. Another interesting news is the arrival of Apple Music on Android , whose performance is considered a test interesting to see if Apple can also grow on other services platforms. In short, in the future they are not excluded other similar initiatives.
Cook has finally spoken of the Apple addiction iPhone and how India and other emerging countries play an important role for the future of the company. According to the AD iPhone is “the biggest business of the future “, pointing out that Apple has room to push the iPhone’s growth for decades. The evolution of the network infrastructure in poor countries will enable the company to expand its market and Cook looks in particular at India as a major Apple area of growth in the next decade, with the ‘ arrival of the first Apple Store in the country shortly.
The CEO also said that China continues to be the key to the future of the company and thus by the end of the fortieth store will be opened in the country. Finally he said that Apple does not need to present iPhone cheaper and devoid of features to find space in emerging markets. According to the research carried out, the people living in these countries are willing to spend more for a better experience.
When Cook says that Apple does not need a cheaper iPhone does not mean, necessarily, that the rumors on the arrival of a new iPhone 4-inch (iPhone 5SE?) Are incorrect. In fact, as we were taught iPhone 5C in the past, a smaller product or different from the top of the range for Apple does not indicate a low-cost product.
See also: Apple still record but slow iPhone sales
By the way at this time have emerged rather interesting data, in some way related to the subject. Mixpanel reports that about 32.22% of active iPhone users use terminals with 4-inch screens. One-third of the total is much, which is why that Apple may soon present a new model of that size . Not everyone loves the large terminals (regardless of whether they can afford them or not).
According to data from Mixpanel the iPhone 5S has a spread of 19.03%, the 5C is 5.66%, the iPhone 5 to 7.53%. In the last quarterly Tim Cook it said that there are many people who do not update your iPhone every year or 15 months. Only 40% of those who had an iPhone the day before the debut of the iPhone 6 in September 2014, then moved to an Apple smartphone from the larger screen (ie the last two generations).
This means that three of five iPhone owners in September 2014 have not yet switched to the new smartphone. According to Apple is full of potentially millions of iPhone owners 4:05 that could pass, in the coming months, a new iPhone.
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