Google bows to the Privacy Guarantor protected users
Each of the measures prescribed by the Privacy to protect users’ personal data will be adopted by Italian Google.
For the first time in Europe, Google will be subject to periodic checks in order to monitor the progress of work to adapt the platform to national law.
approved the verification protocol provided in the measure adopted in July 2014 against the group in Mountain View.
The measures issued by Google are therefore implemented in practice and must be respected no later than the January 15, 2016.
The Guarantor reserves the right to carry out verification of compliance with the Italian regulations at the US headquarters of Google.
According to the Protocol, will also be carried out periodic checks on changes to be made to the processing of personal data that users entrust to the California company for access to its services, which include online research, the management of electronic mail (Gmail Inbox), the sharing of movies (YouTube ) and dissemination of content through a social network (G +).
The following are the most important measures that Google is called to introduce within the next eleven months.
Google is called to improve the policy concerning the processing of personal data, making it clearer and more accessible, differentiating according to the service offered. This should include, among other things, detailed information on the purposes and methods of processing data, including those for profiling done by the intersection of the data from multiple services, the use of cookies and other identification methods such as fingerprinting , system that analyzes the method of use of the terminal can archive the results at the company’s servers.
Google is called to prepare an archive containing previous versions of the information, to allow those who wish to test changes over time.
In case you want to perform profiling of its users, Google will be called to obtain prior informed consent.
This mechanism should be implemented for both new account that for those already existing, of course with different modalities depending on the case. Also provided for the implementation of the measure taken last May and on the use of cookies, as well as other modes of tracking users, including those registered with the services of the company.
Those concerned have the right to object at any time to the processing of their data for profiling.
The California company is called to improve the storage and deletion of personal information about users. In particular, it must be guaranteed a certain timing for the elimination of information, both available online that those stored in backup systems. The Guarantor also calls for revised its internal rules related anonymisation, so that the procedure adopted it is actually effective and complies with the above instructions from the other European authorities.
The exchange of information regarding the removal requests from SERPs (results pages) Google will continue, in order to constantly monitor the conditions of application of the so-called right to be forgotten.
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