Zuckerberg’s new challenge: the launching pad … Facebook At Work – The Messenger

James Perra

In America it is already talk of yet another chapter in the never-ending challenge as between Mark Zuckerberg and Reid Hoffman: on the one hand Facebook, Linkedin the other hand, the site founded by Hoffman in 2002 and the next arch-rival service launched just two years after the then nineteen year old student at Harvard University.

The announced battle with no holds barred between the two social giants, in fact, is about to become reality: the “fault” – or the credit depends your point of view – is the ambitious Zuckerberg would be on the verge of starting the professional version of his creation. To reveal it, although from the Menlo Park reserve is good, it is the Financial Times that Facebook At Work – the name of the prototype for the offices of the social network service better known to the world – is already in the testing phase and could see the light next year.

 A blow to LinkedIn – but also for the various Google Drive and Microsoft Office – you would see challenged on the same grounds, and work environment. Facebook At Work, for that matter, should be used with the same features that have opened the doors of success to the service of Hoffman, once Zuckerberg’s close friend – would have to be between the shareholders of Facebook but then refused, rightly thinking that the two services could, sooner or later, become rivals – and his other competitors develop professional contacts, chat and exchange files with colleagues and then work shared.

Beyond that aim to increase the popularity and Time of Use – currently registered users touch the one billion three hundred million with an average attendance in the United States, for 40 minutes a day – the purpose of Zuckerberg is to try to clearly separate the private and public life, while maintaining the same graphic and the distinctive “groups” and “news feed” of his “fratelo more” Facebook at Work, which should be absolutely free, has just cut a purely professional. So much to post frivolous on holidays and birthdays. For those, in each case, just change password.