The Federation of Italian publishers decided to support the NRA in its appeal to the TAR against Google, the obligation to make public the advertising sales made in Italy
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Rome ” Making explicit what is so far unclear, overcoming the paradox of the network between transparency and opacity declared practiced by Google, “This is the rationale for intervention Fieg, which supports the “legitimacy” – said in a statement – of the AGCOM time to detect the size of the domestic market of the web advertising market that Google holds a dominant part.
In the opinion of the editors Italian is “absurd claim by Google” are not included among the persons obliged to communicate its advertising revenue authority in the field, “thus separating himself to all the rules laid down by national law and Community competition protection and defense of pluralism of information. “
A subject such as Google, which holds in Europe for more than 90% of the search market and collects in Italy – according to estimates – more than a billion in advertising revenues” can not act as if it did not exist, “notes Fieg.
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