Key Music, YouTube comes the paid music – Reuters

Key Music, YouTube comes the music for a fee

 

 Part of the challenge to the streaming of Spotify and iTunes downloads. It is a historic step for the giant video on the Web: fewer platform clips created by users, and more and more means of distributing content

 
  12/11/2014
 
 

YouTube change the face: with the launch of Music Key is a bit ‘less video platform made by users, and a little’ more means of content delivery. The confrontation is with Spotify and the music streaming services, because YouTube will be available shortly million songs videos without ads, but for a fee. And if the video is not there, you can listen to music only.

Music Key is active in beta, that is, at the invitation of tests, starting from November 17 in seven countries (Italy, Great Britain, Finland, Ireland, Spain, USA, Portugal). For the first six months will be free and will cost € 7.99, and € 9.99, a price in line with that of competitors such as Spotify (but it is audio only). Music Key will see millions of music videos without commercials; to listen to music on smartphones and tablets, including the background, ie with playback continues even when you exit the app; you can then download the songs and play them even without an Internet connection. The service will also give you unlimited access to Google Play Music, which includes more than 30 million songs in audio only.

Just a few days ago the Wall Street Journal explained that Susan Wojcicki – the manager who took over the reins of YouTube earlier this year – was considering new ways to increase revenues and profits of the platform acquired by Google in 2006 to $ 1.65 billion and has long passed the milestone of one billion subscribers. After the music, the service fee could be extended to other areas such as cinema or TV shows.

Hold Music Key, now comes a redesign of YouTube, both on site and the app (on Android first, then iOS version): With a new tab dedicated to the music section where you You can create playlists, interact with the artists, find fact sheets on the singers, their complete discography, remixes and covers of users, m also listen to music in high quality. The new YouTube may also represent a new source of income for the artists, as well as on advertising rates, may also rely on receipts from subscriptions.

“Thanks to your videos, your remixes, your cover and not only we have become the largest music service in the world,” the company said in an official post. And the record companies have the ability to monetize the work done by the fans: YouTube makes it available to them the Content ID system, which recognizes the songs in various video and gives copyright holders the ability to demand the removal of the music or to cash a minimum amount for each click. All while revenues are shifting more and more on digital and on-stream, with Apple’s iTunes for the first time in its history report a drop in sales and business, a sign that the decline in downloads is hitting even the biggest music store the world.

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AFP

 12/11/2014

 

Reuters

 12/11/2014

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