“#iphone Made in India”, the #apple shifts the focus from China to other Country the most populated of the planet. After several meetings with the indian government is the Minister for Information Technology, Priyank Kharge, to give the news of the beginning of the production of Apple smartphones in Bangalore.
Tim Cook is looking for new markets that could give a boost to the sale of the products of the bitten apple. China and India are the two emerging with the best prospects, even if the Country of the great Wall has suffered a slowdown in sales, and despite the huge investment, got to touch the billion of dollarsiPhone can not take off.
for several months, the CEO of Cupertino has had several meetings with the indian government that can enable the Apple to enter a market that last year he had an increase in sales of smartphone equal to the 50 percent tapping fee of 2.5 million devices sold.
What are the problems, you must deal with Apple
there Are two main limitations to the diffusion ofiPhone-India. The first of the economic order, considering that the Apple devices have costs far higher than the average of the smartphones sold in the Country of south Asia. 70 percent of the smartphones sold in India cost less than $ 150 and the iPhone the most popular are those that are used asiPhone 5S.
The second limitation relates to the laws of india who try to push the local production with the well-known motto “Make in India”. This second point has been exceeded and it is not a statement of Cupertino, but the Minister Kharge: by the end of April Apple will begin production of the iPhone indian in the city of Bangalore, considered the capital of technology of the Country.
search for new markets
Tim Cook knows that to continue to increase sales of the iPhone it is necessary to find new markets. Even if the sales are back up to the search of new markets for smartphones is essential for Cupertino, which derives two-thirds of the profits just from the sale of these devices. In India, the growth margins are high, currently the brand of the bitten apple is in the tenth place as sales in the Country.
One of the major issues for Apple, with Countries such as China and India is the great power of devices with the Android operating system that they can count on a vast plethora of products that have a very low cost. China are the masters of local producers, whereas in India the middle class is still too low to allow a growth in sales of the iPhone in the short term.
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