From Gothenburg, from the small but blasonatissima Hasselblad, comes X1D model, an innovation that promises to become the next cult object for photography enthusiasts willing to spend and field professionals who do not want no compromise on quality. The Swedish manufacturer has achieved a mirrorless camera with a medium format CMOS sensor (43,8×32,9mm) with a resolution of 50 megapixels, which has since its addition to the Hasselblad quality recognized by the photographers used to working in the studio around the world, transportability.
The weight of only 725 grams (body only) and size, particularly small for a camera with medium format sensor, make it an object that might allow the renowned Swedish brand to open up to new markets. As it has explained during the presentation in the Swedish city of Hasselblad CEO Perry Oosting: “The X1D marks a turning point in the 75-year history of Hasselblad: thanks to this camera, medium format photography becomes accessible for a new generation Hasselblad users, moving forward its possibilities to new heights. “
the Swedish manufacturer will then launches into a field that exceeds that of the photo studio and enters that of reportage photos , without compromising with the quality. The X1D also offers the possibility of making movies in HD (1920 x 1080) format, offers a dynamic range of 14 bits and ISO sensitivity from 100 to 25600, Wi-Fi and integrated GPS. Hasselblad for this machine has created a new line of lenses called XCD incorporating focal plane shutter (shutter speeds from 60 minutes to 1/2000 second, with flash sync at all times) with a view of 45 mm and a 90 mm already available. The new camera can however also be mounted one of the Hasselblad H-system lenses. This model will be available to the public from the end of July this year, with a sale price of 7900 EUR excluding VAT. Hasselblad plans to focus a lot on which the X1D system is the main component and, as announced by the same Oosting, “will present innovations already at the next Photokina”, the Cologne trade fair dedicated to the world of photography.
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