ROME. Facebook goes all in on the video. In five years, in fact, the popular social abandon the text written to only the video space. Is convinced Nicola Mendelsohn, deputy division of Europe-Middle East-Africa delazienda Menlo Park.
“If I had to bet I would say: Video, video, video,” said the manager on the sidelines of an event in London. The numbers of the last year speak for themselves: the daily video views have increased exponentially, from 1 billion to 8 billion, while the number of hours that Facebook users devote to video is 100 million hours a day. On the other hand, the users of the message boards are increasingly present video than written text. A trend undoubtedly helped by the boom of mobile devices, but also by some services such as Facebook Live, which enables streaming video, behind-the-scenes video in real time and are widely used by celebrities such as by the media.
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