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This article was published on 18 January 2016 at 24:56.
The last change is the January 18, 2016 at 13:49.
WhatsApp in the next few weeks will become free on all platforms, taking away those 89 euro cents (99 cents) a year asking to use the service after the first 12 months free. “Throughout our growth we realized that this model did not work well. Many users do not have a credit card and are worried about losing contact with their families after the first year free, “explains the company blog tracing what was said by CEO Jan Koum during the Digital Life Design conference in Monaco.
It does not mean arriving spam and advertising, says the post, whereas “this year we will experience new tools to allow people to communicate with organizations and companies. This means, for example, receive from your bank communication of a recent fraudulent transaction or from an airline information of a canceled flight. ” New revenues, in short, will come from value-added services, a bit ‘as is trying to do the cousin Facebook Messenger putting even more difficulty in what had been one of the few prerogatives of the old text messages.
The service requires an annual membership from the beginning of 2014. Those who have downloaded the app before 2014, until today has continued to use it for free.
WhatsApp travels to the billion users worldwide. It was founded in 2009 by Koum, born and raised in Ukraine, and Brian Acton, Michigan, both former Yahoo !. For April 2014 Facebook has bought their company for $ 19 billion. The two companies have remained independent, although the choice of abandoning the lightweight while reloading on users is much in the style of Mark Zuckerberg.
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