WhatsApp is ready to say goodbye annual subscription from 89 euro cents, with almost immediate effect. The said Jan Koum, founder of the application note, during the DLD conference in Monaco. The application, which was bought by Facebook for $ 19 billion two years ago, has more than 900 million active users per month.
On its monetization split analysts, including those who predicted the introduction of advertising and other solutions. Actually WhatsApp has continued in recent years with the same business model, which is free for the first year and then pay.
Koum According to the current business model “does not work for some people.” For example, he noted that some people do not have credit cards, but it is also worth noting that there are other applications messaging – such as Facebook Messenger, which has surpassed 800 million active users per month – that are usable free of charge.
Koum said that WhatsApp will start working in order to connect companies with people , but the final plan has not yet been finalized. It seems that large companies will use WhatsApp to as a kind of customer service, but also to manage transactions and payments directly with customers. There will be no advertising in the form of banners. In short WhatsApp could become a real platform like Facebook Messenger .
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