Apple in Naples, the bet Tim Cook
With the center dedicated to the app for iPhone and iPad, developers will face new opportunities for training and growth, but also challenges. And for the Cupertino company could be an opportunity to settle a debt of gratitude to Italy
The CEO of Apple Tim Cook last November at the opening of the academic year of the Bocconi University in Milan
“I have many asked if I already licensed to switch to Apple, “he says amused Gianluca Esposito, who with two other young app developers realized in Naples. Still do not have a company, but they Pushline is quite known among Android takes to bring the PC notifications smartphone. It does not exist in the world Apple iPhone because this function is integrated into the operating system, but usually developers app is moving on several fronts: with Apple earns more, Android will reach more people. Windows is still unknown, even if in Italy is a platform rather widespread.
The situation
According to Apple developers in Italy is about 264,000. “In Naples – he explains Esposito – there is a lively and full of ideas, including startups and independent developers. The imagination is not lacking, it is rather the quality to be low: many are self-taught, little more than amateurs and the national and international market their apps are not competitive. ” This is where the research and development center of Apple could have a major impact: first, it will be a school where, in collaboration with the University Federico II students will learn to use all the tools of the most advanced code. Then the center teach you to make group, help circulation and exchange of ideas. Because the world of the app lives in the myth of the next Candy Crush Saga, but the reality is made up of many small and medium enterprises who work for other companies. “Even in Naples are several, one sees many in NaStartup” says Esposito.
Spotlight
The monthly review of innovation under Vesuvius is a showcase of young developers and companies, and yet not It is in Naples that you think of when it comes to technology in Italy. So the choice of Tim Cook has surprised a bit ‘all. “With the arrival of Apple – exhibitor observes the situation will change and we will have the spotlight on the city. We need it here because in the world of IT opportunities are few, and we have to invent yourself a job. ” In reality, the Neapolitan will be the second such center built by Apple: one is already active in Brazil, one third is announced in Indonesia. Both do not even know the precise location, so it is assumed that there Naples gains in visibility, but it’s true that the press today come from Cupertino was broadcast around the world, and not only from sites and magazines specializing in technology . And a concrete fact, while there seems to be: the Prime Minister Matteo Renzi said that Apple will bring in Naples at least 600 new jobs. Today at Palazzo Chigi will see the Apple CEO Tim Cook and project details will be clearer.
http://www.lastampa.it/2016/01/21/multimedia/tecnologia/made-in-naples-le-app-per-iphone-e-ipad-fatte-a-napoli-SiV2gmIZSbaND1al95N00J/pagina.htmlExpectations
“In a few years I expect to be able to finally find qualified developers,” said Ottavio Sgrosso instead of Pushapp, company It creates app for third parties. “That education is a serious problem, because those who want to learn to program today can only attend private schools or search on the internet. We started with the online classes at Stanford University, for example. ” On the site, at About Us There are only six faces, but actually Pushapp working in eight, plus other external collaborators. And there is always the message “We Are Hiring”, we assume. Sgrosso also believes that the Apple user is more willing to spend in the app, and then you can earn more money working for the iOS platform. “The fastest growing sector is health and fitness not only apps, but also sensors, gadgets and tools for well-being.”
Where will
But where will the center Apple? The president of the regional bell, Vincenzo De Luca does not exclude Bagnoli, is ongoing in the reclamation of the former Italsider area, while the Federico II offers in San Giovanni in Teduccio of warehouses from the former Cirio, already used for thirty laboratories . It appears less likely the choice of Scampia, optioned by another multinational, Cisco, for an investment plan that will bring Italy in 100 million dollars in three years. In the most preferred, however, it is the former center Olivetti in Pozzuoli, near Naples, so the circle would be closed and Apple would take the place of a company that inspired Steve Jobs from the beginning. And maybe it was not just for the occasion of the homage to Cook Italian design, in his visit last November: Olivetti produced fact calculators and typewriters, but looked higher, spiritual values, to science, art, culture. He does not hesitate to take his place alongside a cause and make decisions, even surprising, as to bet on the development of technology in Naples: the story now takes his turn.
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REUTERS
21/01/2016
REUTERS
21/01/2016
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